Uploaded January 2026 | Updated September 2026, 1 hour ago

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Recorded live at ICE 2026 in Barcelona, NEXT.io sits down with Martin Martirosyan, Imagine Live Group CEO, to unpack what powered the company’s momentum in 2025 and what’s coming next in 2026.

This conversation covers how Imagine Live is using AI in practical, measurable ways (from dealer performance tracking to risk management), why game shows are becoming a major battleground in live casino, and how their latest title Land of Ra is designed to stand out through theme, simplicity, and high-energy entertainment.

⏰ Timestamps:
00:00 - Intro
00:17 - Meet Martin Martirosyan
00:48 - 2025 highlights: new game shows + AI progress
01:51 - Standing out in a crowded live casino market
02:35 - Content business vs technology business
03:15 - Turning “AI noise” into real results
03:45 - AI dealer performance tracking
04:12 - AI as a new layer for risk management
05:27 - Where AI goes next across the business
06:32 - Building and “teaching” AI
07:27 - Innovation culture across the organisation
08:10 - Why game shows matter more than ever
08:23 - Land of Ra: concept, theme, and differentiation
10:45 - What matters most to players: simplicity + engagement
11:44 - Multipliers, excitement, and the maths of entertainment
12:51 - From idea to launch: building Land of Ra
13:47 - 2026 roadmap: more game shows, more AI, more expansion
15:09 - Leadership: favorite part of the job
15:43 - Closing

👤 Featuring:
Martin Martirosyan, Group CEO of Imagine Live

🔗 Learn more:
Imagine Live: imaginelive.com
Land of Ra: imaginelive.com/en/games/land-of-ra

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