Uploaded December 2025 | Updated September 2026, 3 hours ago
In this RedCore Spotlight episode, Marina Ilina, CEO and Founder of RedCore, reveals the full story behind one of the biggest organizational transformations in the industry: the evolution from PIN-UP Global into RedCore.
Marina breaks down how fast-moving iGaming-specialized holding grew into an international business group focused on developing and implementing innovative solutions for digital markets—and why this shift demanded a new identity.
⏰ Timestamps:
00:00 - Intro
00:45 - Why PIN-UP Global transformed into RedCore
01:37 - Growing beyond iGaming into fintech, MarTech & E-commerce
02:19 - Building a multi-unit business group
03:23 - How Frogo grew into its own business unit
05:56 - Hypergrowth: scaling to 4,500+ specialists working with RedCore brands
06:40 - Protecting culture while growing fast
09:08 - How RedCore chooses new markets & verticals
10:34 - Leadership evolution in hypergrowth
13:16 - Creating the RedCore brand
14:41 - Mistakes companies make when growing too fast
15:40 - Marina’s advice to CEOs/Founders
16:37 - Where RedCore will be in 3 years
👤 Featuring:
Marina Ilina, CEO and Founder of RedCore
linkedin.com/in/marina-ilina-5b7a4827
🔗 Learn more about RedCore: https://redcore.group/
👉 Like, share, and subscribe for more exclusive insights from the industry's top minds.
In this RedCore Spotlight episode, Marina Ilina, CEO and Founder of RedCore, reveals the full story behind one of the biggest organizational transformations in the industry: the evolution from PIN-UP Global into RedCore.
Marina breaks down how fast-moving iGaming-specialized holding grew into an international business group focused on developing and implementing innovative solutions for digital markets—and why this shift demanded a new identity.
⏰ Timestamps:
00:00 - Intro
00:45 - Why PIN-UP Global transformed into RedCore
01:37 - Growing beyond iGaming into fintech, MarTech & E-commerce
02:19 - Building a multi-unit business group
03:23 - How Frogo grew into its own business unit
05:56 - Hypergrowth: scaling to 4,500+ specialists working with RedCore brands
06:40 - Protecting culture while growing fast
09:08 - How RedCore chooses new markets & verticals
10:34 - Leadership evolution in hypergrowth
13:16 - Creating the RedCore brand
14:41 - Mistakes companies make when growing too fast
15:40 - Marina’s advice to CEOs/Founders
16:37 - Where RedCore will be in 3 years
👤 Featuring:
Marina Ilina, CEO and Founder of RedCore
linkedin.com/in/marina-ilina-5b7a4827
🔗 Learn more about RedCore: https://redcore.group/
👉 Like, share, and subscribe for more exclusive insights from the industry's top minds.
