Uploaded July 2026 | Updated September 2026, 2 weeks ago
Customer experience leaders are expecting AI agents to deliver personalized, empathetic service at scale, but data often arrives too late and rarely tells a coherent story. In this session, we unpack what it takes to ensure actionable customer data arrives on time in the right location. You'll learn the foundational principles including unified profiles, intelligent segmentation, and behavioral signal generation, and see them applied in a live demo. We'll explore how predictive signals are created, and how your AI and human agents can act on them to enable proactive engagement before a customer ever articulates a need.
Learn more about AWS events: https://go.aws/events
Subscribe:
More AWS videos: bit.ly/2O3zS75
More AWS events videos: bit.ly/316g9t4
ABOUT AWS
Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
#AWSEvents
Customer experience leaders are expecting AI agents to deliver personalized, empathetic service at scale, but data often arrives too late and rarely tells a coherent story. In this session, we unpack what it takes to ensure actionable customer data arrives on time in the right location. You'll learn the foundational principles including unified profiles, intelligent segmentation, and behavioral signal generation, and see them applied in a live demo. We'll explore how predictive signals are created, and how your AI and human agents can act on them to enable proactive engagement before a customer ever articulates a need.
Learn more about AWS events: https://go.aws/events
Subscribe:
More AWS videos: bit.ly/2O3zS75
More AWS events videos: bit.ly/316g9t4
ABOUT AWS
Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
#AWSEvents
