![Carter Cleveland: Artsy [Princeton Entrepreneurs] @princetonengineering](https://i.ytimg.com/vi/J0IzRQdR2u4/maxresdefault.jpg)
Uploaded January 2015 | Updated September 2026, 20 hours ago
Carter Cleveland, the founder and CEO of Artsy, says that his goal is for art to become as ubiquitous and integral to ordinary life as music is today.
Cleveland started Artsy out of his dorm room at Princeton University, where he majored in computer science. One of Artsy’s first advisers was Joe Kennedy, the CEO of Pandora (and also a Princeton computer science major, Class of ’81). Artsy’s early investors included Twitter's Jack Dorsey and Google's Eric Schmidt (Princeton ’76).
Cleveland observes that a company’s needs evolve as the company grows. “Companies are like these beautiful creatures that start out really small, like you can’t even really see them at first,” he says. “You have to squint. You almost have to hallucinate them initially. And then you start to make them out, and they become a bit more real, and then each time they grow, they need different things to grow in different directions.”
Cleveland has been profiled in The New York Times, the Wall Street Journal, Dazed, and many other publications. Forbes named Cleveland to its 2014 ‘30 Under 30’ list in the field of art and style. Cleveland graduated from Princeton in 2008.
For more about entrepreneurship at Princeton, visit http://kellercenter.princeton.edu/
PRINCETON ENTREPRENEURS
Executive Producers:
John Danner
Chris Kuenne ‘85
Derek Lidow ‘73
Ed Zschau ‘61
Editorial Director:
Teresa Riordan
Video Editors:
Evelyn Tu
Ben Abrams
Technical Consultant:
Delaney Granizo-Mackenzie ‘14
Special thanks: Remy Ferber
Carter Cleveland, the founder and CEO of Artsy, says that his goal is for art to become as ubiquitous and integral to ordinary life as music is today.
Cleveland started Artsy out of his dorm room at Princeton University, where he majored in computer science. One of Artsy’s first advisers was Joe Kennedy, the CEO of Pandora (and also a Princeton computer science major, Class of ’81). Artsy’s early investors included Twitter's Jack Dorsey and Google's Eric Schmidt (Princeton ’76).
Cleveland observes that a company’s needs evolve as the company grows. “Companies are like these beautiful creatures that start out really small, like you can’t even really see them at first,” he says. “You have to squint. You almost have to hallucinate them initially. And then you start to make them out, and they become a bit more real, and then each time they grow, they need different things to grow in different directions.”
Cleveland has been profiled in The New York Times, the Wall Street Journal, Dazed, and many other publications. Forbes named Cleveland to its 2014 ‘30 Under 30’ list in the field of art and style. Cleveland graduated from Princeton in 2008.
For more about entrepreneurship at Princeton, visit http://kellercenter.princeton.edu/
PRINCETON ENTREPRENEURS
Executive Producers:
John Danner
Chris Kuenne ‘85
Derek Lidow ‘73
Ed Zschau ‘61
Editorial Director:
Teresa Riordan
Video Editors:
Evelyn Tu
Ben Abrams
Technical Consultant:
Delaney Granizo-Mackenzie ‘14
Special thanks: Remy Ferber
![Carter Cleveland: Artsy [Princeton Entrepreneurs]](https://i.ytimg.com/vi/J0IzRQdR2u4/mqdefault.jpg "Carter Cleveland: Artsy [Princeton Entrepreneurs]
Carter Cleveland, the founder and CEO of Artsy, says that his goal is for art to become as ubiquitous and integral to ordinary life as music is today.
Cleveland started Artsy out of his dorm room at Princeton University, where he majored in computer science. One of Artsy’s first advisers was Joe Kennedy, the CEO of Pandora (and also a Princeton computer science major, Class of ’81). Artsy’s early investors included Twitters Jack Dorsey and Googles Eric Schmidt (Princeton ’76).
Cleveland observes that a company’s needs evolve as the company grows. “Companies are like these beautiful creatures that start out really small, like you can’t even really see them at first,” he says. “You have to squint. You almost have to hallucinate them initially. And then you start to make them out, and they become a bit more real, and then each time they grow, they need different things to grow in different directions.”
Cleveland has been profiled in The New York Times, the Wall Street Journal, Dazed, and many other publications. Forbes named Cleveland to its 2014 ‘30 Under 30’ list in the field of art and style. Cleveland graduated from Princeton in 2008.
For more about entrepreneurship at Princeton, visit http://kellercenter.princeton.edu/
PRINCETON ENTREPRENEURS
Executive Producers:
John Danner
Chris Kuenne ‘85
Derek Lidow ‘73
Ed Zschau ‘61
Editorial Director:
Teresa Riordan
Video Editors:
Evelyn Tu
Ben Abrams
Technical Consultant:
Delaney Granizo-Mackenzie ‘14
Special thanks: Remy Ferber")
