Uploaded September 2024 | Updated September 2026, 4 days ago

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The Fall/Winter 2024 campaign unfolds in an empty, remote location, as daylight fades into night and the boundaries of reality begin to shatter.

Everyday scenes are interrupted by fragments of the uncanny: A hand on fire. Figures cloaked in smoke. Battle axes and angel wings. Inspired by the idea of suburban teenage boredom, rebellion, and elements of ritualistic fantasy, the campaign was conceived by the Paris-based creative agency Ill-Studio, with imagery by photographer Nadine Fraczkowski, and a video by director Theodor Guelat.

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Credits:

Creative Direction: Ill-Studio
Photographer: Nadine Fraczkowski
Director: Theodor Guelat
DOP: Nadia Szymanska
Production: Septembre00
Stylist: Juan Corrales
Set Designer: Tom Schneider
Hair Stylist: Joy
Groomer: Whitney Kril
Casting Director: Kyra Sophie
Models: Jonah, Ana, Valentyn
Music: Oon Ooff Audio

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