Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Bayer and Corteva control a major share of the seed industry, but independent seed companies still have opportunities to compete and win. Damian Mason talks with Bob Miller, founder of Miller Hybrids in Kalona, Iowa, about how small seed companies can succeed through strong genetics, farmer-focused service, competitive pricing, and a clear focus on return on investment.

Bob, a PhD plant breeder and former corporate seed industry professional, explains why he left the large-scale seed business to build an independent company focused on practical value for farmers. This episode explores seed industry consolidation, corn and soybean genetics, farmer ROI, and what consolidation means for agribusiness, growers, and the future of seed competition.


The Business of Agriculture Podcast with Damian Mason is brought to you by:
- Ag View Solutions | agviewsolutions.com
- Tidal Grow Agriscience | tidalgrowag.com
- Nano-Yield | nano-yield.com
- Life Scientific | lifescientific.com

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- Cutting The Curve Podcast | https://www.xtremeag.farm/podcasts
- The Granary | https://www.xtremeag.farm/the-granary

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