Uploaded October 2021 | Updated September 2026, 3 weeks ago
In 1946, R.J. Reynolds Tobacco Company began making a bold claim in their advertisements: “More doctors smoke Camels than any other cigarette!”.
An ultra-specific statement in passive voice dangled above to back up this “fact”: “113,597 doctors from coast to coast were asked!” A revised version might have read “We asked 113,597 doctors from coast to coast!” Or, more accurately, “We asked 113,597 doctors from coast to coast after bribing them with free Camels!”
This ad introduced the concept of the 'T-Zone' for Taste and Throat.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
In 1946, R.J. Reynolds Tobacco Company began making a bold claim in their advertisements: “More doctors smoke Camels than any other cigarette!”.
An ultra-specific statement in passive voice dangled above to back up this “fact”: “113,597 doctors from coast to coast were asked!” A revised version might have read “We asked 113,597 doctors from coast to coast!” Or, more accurately, “We asked 113,597 doctors from coast to coast after bribing them with free Camels!”
This ad introduced the concept of the 'T-Zone' for Taste and Throat.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
