Uploaded December 2018 | Updated September 2026, 2 weeks ago
Corporations use sneaky marketing tactics and psychology to get you to buy more things. But you can also harness this power during the holidays... and any other time.
Try Brilliant by going to brilliant.org/knowingbetter
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Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. The Journal of Abnormal and Social Psychology, 58(2), 203-210. doi:10.1037/h0041593
https://faculty.washington.edu/jdb/345/345%20Articles/Festinger%20&%20Carlsmith.pdf
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Video Credits -
A Lesson In Cognitive Dissonance - youtu.be/korGK0yGIDo
Music Credits -
"Furious Freak" and "Daily Beetle (Edited)" by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
creativecommons.org/licenses/by/3.0
Intro Art and Channel Avatar by PoetheWonderCat
twitter.com/ThatCatNamedPoe
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Hashtags: #psychology #economics #behavior #christmas #merrychristmas #happyholidays #shopping #blackfriday #deals #sale #shop #holiday #cybermonday #bias #effect
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This video was sponsored by Brilliant.
Corporations use sneaky marketing tactics and psychology to get you to buy more things. But you can also harness this power during the holidays... and any other time.
Try Brilliant by going to brilliant.org/knowingbetter
The first 200 people to use that link will get 20% off of their premium subscription.
Website ► knowingbetter.tv
Store ► standard.tv/knowingbetter
Patreon ► patreon.com/knowingbetter
Paypal ► paypal.me/knowingbetter
Twitter ► twitter.com/KnowingBetterYT
Twitch ► twitch.tv/knowingbetteryt
Facebook ► facebook.com/KnowingBetterYT
Instagram ► instagram.com/knowingbetteryt
Reddit ► reddit.com/r/KnowingBetter
---
Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. The Journal of Abnormal and Social Psychology, 58(2), 203-210. doi:10.1037/h0041593
https://faculty.washington.edu/jdb/345/345%20Articles/Festinger%20&%20Carlsmith.pdf
---
Video Credits -
A Lesson In Cognitive Dissonance - youtu.be/korGK0yGIDo
Music Credits -
"Furious Freak" and "Daily Beetle (Edited)" by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
creativecommons.org/licenses/by/3.0
Intro Art and Channel Avatar by PoetheWonderCat
twitter.com/ThatCatNamedPoe
---
Hashtags: #psychology #economics #behavior #christmas #merrychristmas #happyholidays #shopping #blackfriday #deals #sale #shop #holiday #cybermonday #bias #effect
---
This video was sponsored by Brilliant.
