Uploaded August 2026 | Updated September 2026, 2 weeks ago
Bilingual text here: https://english.ftvnews.com.tw/news/2026819W08EA?utm_source=youtube&utm_medium=description
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Every year, the Ghost Festival generates NT$34 billion in business. Nowadays, brands aren’t just striving to have the most lavish offering table. They’re going all out with creative marketing. The furniture behemoth IKEA is selling cakes shaped like talismans, while PX Mart has pastries shaped like the Buddha’s hand and eye. Even champion baker Jay Wang is making layered toast with clearly defined sheets inspired by joss paper, all looking to cash in on this auspicious month.
Yellow talismans with red lettering to mark a safe home rest inside a glass display case. As the camera gets closer, you can tell they’re not from a temple. They’re from an oven.
Yeh Wei-hsiang
FTV reporter
Who said you can only get talismans at a temple? Brands are getting creative this Ghost Month, hoping that by eating a talisman, you can ingest its power.
Peace and safety, all packed into a dessert. Customers have been lingering by the display case, struck by the novelty.
Customer
Hasn’t tried it
No, I don’t know. I’ve never tried it. I think I would like it.
It’s like a talisman.
It’s a crepe cake? It looks like there are layers. It seems all right because of the design on top.
With Ghost Festival right around the corner, businesses are getting creative.
Incense lit. Joss paper burning. Table piled with offerings. But wait—why is he eating the joss paper? This mille-feuille toast fits right onto the altar table alongside the other offerings. The champion baker behind it shared the inspiration for his creation.
Jay Wang
Champion baker
I have a connection with traditional temple troupes, having taken part in many performances before. We burned a lot of joss paper back then. Given the environmental concerns, we hope to encourage this eco-friendly option. After praying, you can “burn” it in your stomach.
When shopping for Ghost Festival offerings, most people turn to instant noodles, canned goods, and drinks. This year, a supermarket is also selling pastries shaped like the Buddha’s hand and eye to offer a new twist for the altar table. To capture a slice of lucrative Ghost Festival sales, businesses are not only competing on scale, but also creativity.
For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53
#GhostFestival #GhostMonth #offering #josspaper #talisman #Taoism #creative
#台灣新聞 #TaiwanNews #民視新聞 #FTV新聞 #Taiwan
Bilingual text here: https://english.ftvnews.com.tw/news/2026819W08EA?utm_source=youtube&utm_medium=description
雙語文字版: https://english.ftvnews.com.tw/news/2026819W08EA?utm_source=youtube&utm_medium=description
Our official website: ➔ https://english.ftvnews.com.tw/
Follow us on
Facebook: ➔ facebook.com/ftvformosanews
X (Twitter): ➔ https://x.com/FTV_Taiwan_News
Every year, the Ghost Festival generates NT$34 billion in business. Nowadays, brands aren’t just striving to have the most lavish offering table. They’re going all out with creative marketing. The furniture behemoth IKEA is selling cakes shaped like talismans, while PX Mart has pastries shaped like the Buddha’s hand and eye. Even champion baker Jay Wang is making layered toast with clearly defined sheets inspired by joss paper, all looking to cash in on this auspicious month.
Yellow talismans with red lettering to mark a safe home rest inside a glass display case. As the camera gets closer, you can tell they’re not from a temple. They’re from an oven.
Yeh Wei-hsiang
FTV reporter
Who said you can only get talismans at a temple? Brands are getting creative this Ghost Month, hoping that by eating a talisman, you can ingest its power.
Peace and safety, all packed into a dessert. Customers have been lingering by the display case, struck by the novelty.
Customer
Hasn’t tried it
No, I don’t know. I’ve never tried it. I think I would like it.
It’s like a talisman.
It’s a crepe cake? It looks like there are layers. It seems all right because of the design on top.
With Ghost Festival right around the corner, businesses are getting creative.
Incense lit. Joss paper burning. Table piled with offerings. But wait—why is he eating the joss paper? This mille-feuille toast fits right onto the altar table alongside the other offerings. The champion baker behind it shared the inspiration for his creation.
Jay Wang
Champion baker
I have a connection with traditional temple troupes, having taken part in many performances before. We burned a lot of joss paper back then. Given the environmental concerns, we hope to encourage this eco-friendly option. After praying, you can “burn” it in your stomach.
When shopping for Ghost Festival offerings, most people turn to instant noodles, canned goods, and drinks. This year, a supermarket is also selling pastries shaped like the Buddha’s hand and eye to offer a new twist for the altar table. To capture a slice of lucrative Ghost Festival sales, businesses are not only competing on scale, but also creativity.
For more Taiwan news, tune in:
Mon to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53
#GhostFestival #GhostMonth #offering #josspaper #talisman #Taoism #creative
#台灣新聞 #TaiwanNews #民視新聞 #FTV新聞 #Taiwan
