Building Fandom & Friends Through Technology & Experiences @brandinnovators
Building Fandom & Friends Through Technology & Experiences  @brandinnovators
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Enjoy this compelling discussion from the Beach Stage at our annual Marketing Leadership Summit during Cannes Lions, hosted at Rado Plage, featuring key insights and strategies from these industry leaders:

• Alison Payne, Chief Marketing Officer, HEINEKEN USA
• Moderated by: Jason Hernandez, Head of Agency Partnerships, DIRECTV

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Building Fandom & Friends Through Technology & Experiences

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