Building Better Innovations by Understanding Social Barriers with Silvia Castro @insead
Building Better Innovations by Understanding Social Barriers with Silvia Castro @insead
Uploaded August 2026 | Updated September 2026, 2 weeks ago
How can understanding social barriers lead to better innovations?

In this video, INSEAD Postdoctoral Researcher in Economics Silvia Castro discusses an unconventional product whose rapid adoption came without disrupting existing social norms, and what this reveals about innovation and product adoption.

Learn more about the Stone Centre for the Study of Wealth Inequality: https://www.insead.edu/stone-centre-study-wealth-inequality
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Building Better Innovations by Understanding Social Barriers with Silvia Castro

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