Uploaded February 2021 | Updated September 2026, 8 hours ago
In Episode 32, we discuss building a process for selling high-ticketed goods or services in addition to sharing industry secrets on growing revenue with low-priced everyday consumer goods when we talk to CEO & Founder of Sweetberry & Co-Founder of Brand Swaggin.
Sweetberry Bowls is a fast-casual restaurant that sold 10 franchises averaging around 100k per location & he generated 4.2 million dollars revenue in 2019.
Desi Saran has experience selling Franchises (which we compare to a majority of highly ticketed goods that could range from $5,000+ in addition to how he separates his sales strategy to generate revenue for his everyday consumer (low-priced everyday goods).
Timestamps:
00:56 Desi Saran's Background & His Experience Building A Sales Funnel for Highly Ticketed Items As Well As Low Priced Everyday Goods
2:29 Building A Sales Funnel for Highly Ticketed Items. Desi Saran talks about his funnel for selling Franchise Stores that cost an average of $120,000
4:30 Understanding Your Demographic When Creating Landing Pages & Ad Creatives
4:50 Facebook Lead Forms Perform Better since the form stays in 1 platform —- No Friction.
5:15 What Type Of Creative Did You Use To Generate Leads For Your Franchise Stores. In this video, we are using Franchise Stores as an example of Highly Ticketed items.
5:50 Why did a video creative perform well to help generate cold leads
6:30 Desi believes that the salesperson should also be the brand's biggest ambassador. In his case, his VP of Franchise Sales was also a Franchise Owner of his by-end product (Sweetberry Bowls)
7:40 What other sources can you use to get highly qualified leads?
8:00 Generating Facebook Leads vs Buying Leads
8:58 Where to buy leads or how to check if your leads are legit?
9:25 Best Practices On How To Leverages Purchased Leads
9:45 Leveraging a CRM like Salesforce, Pipedrive, Hubspot, etc. & What To Use it For
10:25 What Happens To A Cold Lead Once It Enters A CRM — Desi Saran's Flow using Pipedrive
11:20 What Should Your Top Funnel Look Like?
15:13 Recommended Tools To Build A Sales Funnel
18:05 When Should You Add A Real Sales Person...or should it be automated?
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#salesfunnel #desisaran #deepdiveintobusinesses
In Episode 32, we discuss building a process for selling high-ticketed goods or services in addition to sharing industry secrets on growing revenue with low-priced everyday consumer goods when we talk to CEO & Founder of Sweetberry & Co-Founder of Brand Swaggin.
Sweetberry Bowls is a fast-casual restaurant that sold 10 franchises averaging around 100k per location & he generated 4.2 million dollars revenue in 2019.
Desi Saran has experience selling Franchises (which we compare to a majority of highly ticketed goods that could range from $5,000+ in addition to how he separates his sales strategy to generate revenue for his everyday consumer (low-priced everyday goods).
Timestamps:
00:56 Desi Saran's Background & His Experience Building A Sales Funnel for Highly Ticketed Items As Well As Low Priced Everyday Goods
2:29 Building A Sales Funnel for Highly Ticketed Items. Desi Saran talks about his funnel for selling Franchise Stores that cost an average of $120,000
4:30 Understanding Your Demographic When Creating Landing Pages & Ad Creatives
4:50 Facebook Lead Forms Perform Better since the form stays in 1 platform —- No Friction.
5:15 What Type Of Creative Did You Use To Generate Leads For Your Franchise Stores. In this video, we are using Franchise Stores as an example of Highly Ticketed items.
5:50 Why did a video creative perform well to help generate cold leads
6:30 Desi believes that the salesperson should also be the brand's biggest ambassador. In his case, his VP of Franchise Sales was also a Franchise Owner of his by-end product (Sweetberry Bowls)
7:40 What other sources can you use to get highly qualified leads?
8:00 Generating Facebook Leads vs Buying Leads
8:58 Where to buy leads or how to check if your leads are legit?
9:25 Best Practices On How To Leverages Purchased Leads
9:45 Leveraging a CRM like Salesforce, Pipedrive, Hubspot, etc. & What To Use it For
10:25 What Happens To A Cold Lead Once It Enters A CRM — Desi Saran's Flow using Pipedrive
11:20 What Should Your Top Funnel Look Like?
15:13 Recommended Tools To Build A Sales Funnel
18:05 When Should You Add A Real Sales Person...or should it be automated?
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#salesfunnel #desisaran #deepdiveintobusinesses
