Uploaded September 2020 | Updated September 2026, 15 hours ago

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Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 17, we dissect into Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omni-channel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take a page out of their marketing strategy.

Timestamps:

1:00 - Ruggable's background
3:33 - How Ruggable's Pinterest Strategy looks like and how you can replicate it for your business
6:45 - Repurposing Content Strategically
8:08 - Align your products with professionals within your industry.
10:04 - Use Strong Thumbnails/Cover Photos When Running Videos As Your Ad Creatives
11:42 - When Creating A Company Name Or Slogan Take Into Consideration SEO Strategy
13:48 - Leverage Facebook Brand Manager When Working With Content Creators and Influencers
17:04 - Have A Strong Email Marketing Flow

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social