Uploaded September 2025 | Updated September 2026, 2 days ago
When I think about building a 100-year brand, it’s not about quick wins. I want people to join Gymshark for 10, 20, even 30 years building their careers here and putting the business first, not just seeing it as a stepping stone.
That mindset shapes everything: how we hire, how we think about products, and how we build our brand. We Do Gym is more than a campaign, it’s who we are, and it’s the message we want to make crystal clear.
When I think about building a 100-year brand, it’s not about quick wins. I want people to join Gymshark for 10, 20, even 30 years building their careers here and putting the business first, not just seeing it as a stepping stone.
That mindset shapes everything: how we hire, how we think about products, and how we build our brand. We Do Gym is more than a campaign, it’s who we are, and it’s the message we want to make crystal clear.
