Uploaded September 2025 | Updated September 2026, 7 hours ago
As Gymshark has grown, my role has changed massively. In the early days, I was in every detail even sitting at a sewing machine or sketching products. But as the business got bigger, I had to step back from doing everything myself.
Now my challenge is different: how do I inspire incredible people to create products and ideas that align with Gymshark’s vision, excite our community, and push us closer to being a truly iconic British and global brand?
I’ve learned that leadership isn’t about saying “my way or the highway.” That only lasts so long. Instead, it’s about bringing the right people together, giving them the strategy, and inspiring them to create something amazing.
As Gymshark has grown, my role has changed massively. In the early days, I was in every detail even sitting at a sewing machine or sketching products. But as the business got bigger, I had to step back from doing everything myself.
Now my challenge is different: how do I inspire incredible people to create products and ideas that align with Gymshark’s vision, excite our community, and push us closer to being a truly iconic British and global brand?
I’ve learned that leadership isn’t about saying “my way or the highway.” That only lasts so long. Instead, it’s about bringing the right people together, giving them the strategy, and inspiring them to create something amazing.
