Uploaded October 2024 | Updated September 2026, 2 hours ago

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In this intriguing clip, Brian Snyder, Global President of Digital at Axicom, explores the nature of creativity in the age of AI. He questions whether following Joshua Weissman’s recipes step-by-step is truly creative or if real creativity lies in the initial idea. Snyder ties this discussion to the larger debate about AI tools—whether they help us unlock creativity or if they dilute the essence of human innovation. Dive into this thought-provoking conversation about where true creativity comes from and the role AI plays in shaping our creative processes.

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