Uploaded October 2024 | Updated September 2026, 1 hour ago
In this episode, Oskar sits down with Patrick Zinga, Digital Media Lead at Heineken, to explore the intersection of creativity, technology, and data in modern marketing. Patrick shares his career journey, from his early days working at top global agencies like Mindshare and Publicis, to leading marketing innovations at Heineken.
They discuss the evolution of marketing technology, how Patrick’s team uses first-party data and AI to shape personalized, performance-driven campaigns, and why Heineken embraces a “bravery score” to take creative risks that pay off. Patrick also reflects on the evolving culture of brand communication and how large brands must remain adaptable in an ever-shifting media landscape.
If you’re curious about the future of AI in marketing, the role of data in creativity, and what it takes to lead digital strategy at a global brand, this is an episode you don’t want to miss!
*Media References*
- *Entourage* – Used as inspiration for Patrick’s early view of agency life
- *WALL-E* and *Minority Report* - discussed in the context of AI and the future
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🌐 Website: wondercraft.ai
👥 LinkedIn: linkedin.com/company/wondercraftai/?originalSubdomain=uk
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🤳 TikTok: tiktok.com/@wondercraftai
🙎♂️ Facebook: facebook.com/profile.php?id=61558611278444
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#brandmarketing, #media, #creativity, #technology, #Heineken, #advertising, #AI, #consumerexperience, #digitalmarketing, #personalgrowth
In this episode, Oskar sits down with Patrick Zinga, Digital Media Lead at Heineken, to explore the intersection of creativity, technology, and data in modern marketing. Patrick shares his career journey, from his early days working at top global agencies like Mindshare and Publicis, to leading marketing innovations at Heineken.
They discuss the evolution of marketing technology, how Patrick’s team uses first-party data and AI to shape personalized, performance-driven campaigns, and why Heineken embraces a “bravery score” to take creative risks that pay off. Patrick also reflects on the evolving culture of brand communication and how large brands must remain adaptable in an ever-shifting media landscape.
If you’re curious about the future of AI in marketing, the role of data in creativity, and what it takes to lead digital strategy at a global brand, this is an episode you don’t want to miss!
*Media References*
- *Entourage* – Used as inspiration for Patrick’s early view of agency life
- *WALL-E* and *Minority Report* - discussed in the context of AI and the future
Follow Us:
🌐 Website: wondercraft.ai
👥 LinkedIn: linkedin.com/company/wondercraftai/?originalSubdomain=uk
🐦 Twitter (X): https://x.com/wondercraft_ai?lang=en
📸 Instagram: instagram.com/wondercraft.ai
🤳 TikTok: tiktok.com/@wondercraftai
🙎♂️ Facebook: facebook.com/profile.php?id=61558611278444
Oskar’s Socials:
🐦 Oskar's Twitter: https://x.com/oskarserrander
👥 Oskar's LinkedIn: linkedin.com/in/oskarserrander
🧵 Oskar’s Threads: threads.net/@oskarserrander
#brandmarketing, #media, #creativity, #technology, #Heineken, #advertising, #AI, #consumerexperience, #digitalmarketing, #personalgrowth
