Uploaded February 2022 | Updated September 2026, 1 week ago

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Brandcenter Friday Forum

Friday, November 5, 2021
Speaker: Iyana Sarrafieh, Director, Brand Strategy, The SpringHill Company
Topic: Yesterday's Price is not Today's Price

Bio: Iyana is an integrated brand strategist with a background in brand, creative, and connections planning. Her authentic love of culture and human behavior have served her well as she has navigated a career rooted in human connections working with some of the most recognizable brands in the world including State Farm, The Grammys, and Taco Bell, with record labels including Interscope, Def Jam, and Universal Republic - and now as a Strategy Director at The SpringHill Company. At the heart of all she does is the desire to build communities around ground breaking ideas.


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