Uploaded February 2022 | Updated September 2026, 1 week ago
Brandcenter Friday Forum
Friday, February 18, 2022
Speaker: Tara DeVeaux, Chief Marketing Officer, Wild Card
Topic: The Future of Storytelling
Bio: Tara DeVeaux is Chief Marketing Officer of Wild Card Creative Group, Managing Director of the company’s content studio 3AM and strategy division Insights@Wild Card, and an award-winning brand and entertainment marketer. DeVeaux joined Wild Card as Chief Marketing Officer in 2018, bringing brand marketing principles into the entertainment marketing process, and added Managing Director of the company’s creative content studio 3AM and the audience-focused strategy arm Insights@Wild Card to her responsibilities in 2020.
Tara joined Wild Card Creative Group from BBDO New York where she led the marketing team, focusing on business development, partnerships and agency branding. Her leadership on campaigns for such brands as PepsiCo, HBO, Electronic Arts, J&J, TNT, National Geographic Channel and Kraft earned her teams over 200 creative awards. With a career spanning brands, entertainment and tech, Tara’s experience and expertise has uniquely positioned her to continuously innovate in an ever-evolving marketing landscape. Although Brooklyn, NY is her first love, she now happily calls LA her home.
About the Brandcenter:
The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands. Learn more about the Brandcenter: http://www.brandcenter.vcu.edu
Follow the Brandcenter on other social media platforms:
• Facebook (facebook.com/VCUBrandcenter)
• Twitter (twitter.com/VCU_Brandcenter)
• Instagram (instagram.com/vcu_brandcenter)
• LinkedIn (linkedin.com/school/vcu-brandcenter/)
Brandcenter Friday Forum
Friday, February 18, 2022
Speaker: Tara DeVeaux, Chief Marketing Officer, Wild Card
Topic: The Future of Storytelling
Bio: Tara DeVeaux is Chief Marketing Officer of Wild Card Creative Group, Managing Director of the company’s content studio 3AM and strategy division Insights@Wild Card, and an award-winning brand and entertainment marketer. DeVeaux joined Wild Card as Chief Marketing Officer in 2018, bringing brand marketing principles into the entertainment marketing process, and added Managing Director of the company’s creative content studio 3AM and the audience-focused strategy arm Insights@Wild Card to her responsibilities in 2020.
Tara joined Wild Card Creative Group from BBDO New York where she led the marketing team, focusing on business development, partnerships and agency branding. Her leadership on campaigns for such brands as PepsiCo, HBO, Electronic Arts, J&J, TNT, National Geographic Channel and Kraft earned her teams over 200 creative awards. With a career spanning brands, entertainment and tech, Tara’s experience and expertise has uniquely positioned her to continuously innovate in an ever-evolving marketing landscape. Although Brooklyn, NY is her first love, she now happily calls LA her home.
About the Brandcenter:
The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands. Learn more about the Brandcenter: http://www.brandcenter.vcu.edu
Follow the Brandcenter on other social media platforms:
• Facebook (facebook.com/VCUBrandcenter)
• Twitter (twitter.com/VCU_Brandcenter)
• Instagram (instagram.com/vcu_brandcenter)
• LinkedIn (linkedin.com/school/vcu-brandcenter/)
