Charbax | Brack.ch: Swiss E-Commerce Leader Shares B2B Solutions at Swiss IT Forum @charbax | Uploaded October 2024 | Updated October 2024, 1 week ago.
Brack.ch, a well-known e-commerce company in Switzerland, recently showcased its business solutions at the Swiss IT Forum. The company operates in both B2B (business-to-business) and B2C (business-to-consumer) markets, offering a wide range of products from electronics to furniture. In the interview, representatives Greg and Daniel introduced some of Brack.ch's own branded products, such as their latest chairs from the "Onit" brand, highlighting the company's commitment to quality and comfort at competitive prices.
Brack.ch stands out with its extensive inventory, featuring around 250,000 products on its platform. The e-commerce giant is a leader in Switzerland, with a close second position in the market, right behind their main competitor Galaxus. The company offers a diverse product range, allowing customers to buy almost anything they need, from garden furniture and barbecues to office supplies and IT products. This flexibility makes Brack.ch a convenient one-stop shop for both individuals and businesses looking for a broad selection of goods.
One key difference between Brack.ch's B2B and B2C services is the tailored functionality offered to business customers. The B2B platform includes features such as special invoicing, multi-user access, and spending limits per user, catering to the unique needs of companies. This makes it easier for businesses to manage their purchases and ensures that Brack.ch meets the specific requirements of corporate clients.
Brack.ch's history dates back 30 years, and it started even before the advent of the internet. The founder, Roland Brack, initially began building computers from his house, combining various components to meet customer needs. This entrepreneurial spirit laid the foundation for the company, which has since grown into one of Switzerland's most prominent e-commerce platforms. Although often compared to Amazon, Roland Brack is described as a more approachable figure, and his company remains a Swiss-centric enterprise.
Logistics is a significant strength for Brack.ch, with its automated logistics center located near Lucerne in Wau. This facility is equipped with advanced robotics, such as an auto-store system, ensuring efficient handling and distribution of products. The advanced logistics infrastructure allows Brack.ch to deliver products swiftly, often within a day, ensuring high customer satisfaction and a reliable shopping experience.
The interview also touched on why Amazon has not established a strong presence in Switzerland. Despite being present in neighboring countries, Amazon finds the Swiss market less attractive due to its smaller size, complex borders, and the strength of local players like Brack.ch. The company has successfully built a reputation for offering quality products at competitive prices, with factors such as Switzerland's lower VAT rate making certain items, like iPhones, even cheaper than in Germany.
Despite Switzerland’s reputation for being an expensive country, Brack.ch offers cost-effective solutions, especially in IT and tech products. The company’s efficiency and streamlined operations allow it to keep prices competitive, even in a high-cost market. Brack.ch ensures high-quality standards for its own branded products, such as the Onit range, by working with reputable factories and partners to produce goods that meet their stringent quality requirements.
Currently, Brack.ch's focus remains entirely on the Swiss market, with no immediate plans to expand internationally. The company aims to strengthen its presence in the French-speaking part of Switzerland, as mentioned during the interview at the Swiss IT Forum. By participating in events like this, Brack.ch seeks to connect with existing customers, showcase its services, network with partners, and reinforce its position as a leading Swiss e-commerce provider dedicated to delivering high-quality products and solutions tailored to both consumers and businesses.
Description by Chatgpt.
This video was filmed at Swiss IT Forum(s) 2024 in Geneva Switzerland, check out all my Swiss IT Forum videos here: youtube.com/playlist?list=PL7xXqJFxvYvgk4upSBTibrBuMcgvNjlEq
This video was filmed using the DJI Pocket 3 ($669 at amzn.to/4aMpKIC using the dual wireless DJI Mic 2 microphones without a lapel amzn.to/3XIj3l8 ), watch all my DJI Pocket 3 videos here youtube.com/playlist?list=PL7xXqJFxvYvhDlWIAxm_pR9dp7ArSkhKK
Join youtube.com/charbax/join for Early Access to my videos as soon as I upload them before they go public.
Brack.ch, a well-known e-commerce company in Switzerland, recently showcased its business solutions at the Swiss IT Forum. The company operates in both B2B (business-to-business) and B2C (business-to-consumer) markets, offering a wide range of products from electronics to furniture. In the interview, representatives Greg and Daniel introduced some of Brack.ch's own branded products, such as their latest chairs from the "Onit" brand, highlighting the company's commitment to quality and comfort at competitive prices.
Brack.ch stands out with its extensive inventory, featuring around 250,000 products on its platform. The e-commerce giant is a leader in Switzerland, with a close second position in the market, right behind their main competitor Galaxus. The company offers a diverse product range, allowing customers to buy almost anything they need, from garden furniture and barbecues to office supplies and IT products. This flexibility makes Brack.ch a convenient one-stop shop for both individuals and businesses looking for a broad selection of goods.
One key difference between Brack.ch's B2B and B2C services is the tailored functionality offered to business customers. The B2B platform includes features such as special invoicing, multi-user access, and spending limits per user, catering to the unique needs of companies. This makes it easier for businesses to manage their purchases and ensures that Brack.ch meets the specific requirements of corporate clients.
Brack.ch's history dates back 30 years, and it started even before the advent of the internet. The founder, Roland Brack, initially began building computers from his house, combining various components to meet customer needs. This entrepreneurial spirit laid the foundation for the company, which has since grown into one of Switzerland's most prominent e-commerce platforms. Although often compared to Amazon, Roland Brack is described as a more approachable figure, and his company remains a Swiss-centric enterprise.
Logistics is a significant strength for Brack.ch, with its automated logistics center located near Lucerne in Wau. This facility is equipped with advanced robotics, such as an auto-store system, ensuring efficient handling and distribution of products. The advanced logistics infrastructure allows Brack.ch to deliver products swiftly, often within a day, ensuring high customer satisfaction and a reliable shopping experience.
The interview also touched on why Amazon has not established a strong presence in Switzerland. Despite being present in neighboring countries, Amazon finds the Swiss market less attractive due to its smaller size, complex borders, and the strength of local players like Brack.ch. The company has successfully built a reputation for offering quality products at competitive prices, with factors such as Switzerland's lower VAT rate making certain items, like iPhones, even cheaper than in Germany.
Despite Switzerland’s reputation for being an expensive country, Brack.ch offers cost-effective solutions, especially in IT and tech products. The company’s efficiency and streamlined operations allow it to keep prices competitive, even in a high-cost market. Brack.ch ensures high-quality standards for its own branded products, such as the Onit range, by working with reputable factories and partners to produce goods that meet their stringent quality requirements.
Currently, Brack.ch's focus remains entirely on the Swiss market, with no immediate plans to expand internationally. The company aims to strengthen its presence in the French-speaking part of Switzerland, as mentioned during the interview at the Swiss IT Forum. By participating in events like this, Brack.ch seeks to connect with existing customers, showcase its services, network with partners, and reinforce its position as a leading Swiss e-commerce provider dedicated to delivering high-quality products and solutions tailored to both consumers and businesses.
Description by Chatgpt.
This video was filmed at Swiss IT Forum(s) 2024 in Geneva Switzerland, check out all my Swiss IT Forum videos here: youtube.com/playlist?list=PL7xXqJFxvYvgk4upSBTibrBuMcgvNjlEq
This video was filmed using the DJI Pocket 3 ($669 at amzn.to/4aMpKIC using the dual wireless DJI Mic 2 microphones without a lapel amzn.to/3XIj3l8 ), watch all my DJI Pocket 3 videos here youtube.com/playlist?list=PL7xXqJFxvYvhDlWIAxm_pR9dp7ArSkhKK
Join youtube.com/charbax/join for Early Access to my videos as soon as I upload them before they go public.
