Uploaded October 2018 | Updated September 2026, 21 minutes ago
Steven Spatz CEO of BookBaby, a major indy or self-publishing company, former journalist and marketer for major corporations.
Why do people publish books?
25% of best-selling authors are now publishing independently.
65% of book sales are now on Amazon
Time frame to publish a book that’s already edited: 2 weeks ebook, 3 weeks cover design, 4-6 weeks e-book and print on demand. Time for editing 7-10 days at average cost of $1500 depending on book length
It seems to me that self publishing is the bottom-up way to do book publishing.
Talk about how it’s bottom up versus top-down traditional publishing.
Author needs to establish their reading community.
Teaching authors how to become publishers
Most important things self-publishing authors need to learn and understand
Most common author misconceptions and misunderstandings?
What are the advantages of self-publishing over “traditional” publishing.
And what are some stats on self vs. traditional publishing
What are the essential things people must do to take a book that they’ve written and get it published?
You say book baby is for some self-publishers and not for others.
Who is your ideal client and who is not? And who’s your typical BookBaby author?
What are the core services self-publishing authors must buy?
What are the liabilities of self-publishing.
Steven Spatz CEO of BookBaby, a major indy or self-publishing company, former journalist and marketer for major corporations.
Why do people publish books?
25% of best-selling authors are now publishing independently.
65% of book sales are now on Amazon
Time frame to publish a book that’s already edited: 2 weeks ebook, 3 weeks cover design, 4-6 weeks e-book and print on demand. Time for editing 7-10 days at average cost of $1500 depending on book length
It seems to me that self publishing is the bottom-up way to do book publishing.
Talk about how it’s bottom up versus top-down traditional publishing.
Author needs to establish their reading community.
Teaching authors how to become publishers
Most important things self-publishing authors need to learn and understand
Most common author misconceptions and misunderstandings?
What are the advantages of self-publishing over “traditional” publishing.
And what are some stats on self vs. traditional publishing
What are the essential things people must do to take a book that they’ve written and get it published?
You say book baby is for some self-publishers and not for others.
Who is your ideal client and who is not? And who’s your typical BookBaby author?
What are the core services self-publishing authors must buy?
What are the liabilities of self-publishing.






