Uploaded February 2026 | Updated September 2026, 1 week ago

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Safaricom Ethiopia is creating meaningful employment through its growing network of brand ambassadors. It’s a model that expands Safaricom’s reach and creates income opportunities for thousands of young people.

The brand ambassadors project was supported with funding from our technical assistance facility, BII Plus. Watch the video to see how building a more inclusive digital economy is opening doors for people across Ethiopia.

#impactinvesting #Ethiopia #digitalinclusion