Uploaded November 2021 | Updated September 2026, 2 weeks ago
If you read certain computer magazines from the early days of microcomputers — magazines like Byte, Family Computing, II Computing and InCider — you might see long, black-and-white strips of bar codes. Those are computer programs encoded for use with the Cauzin Softstrip reader.
Introduced in 1985, the Cauzin Softstrip was a hardware peripheral that attached to your Apple //, Macintosh, or IBM computer (there was no Atari version.) It optically read the printed two-dimensional bar codes, which were published in those magazines and in books - allowing you to quickly input data - for instance, inputting programs without having to laboriously type them in.
This interview is with two of the people at that company: Bob Brass was co-founder of Cauzin (along with Dr. Jack Goldman, who has passed away), and Peter D’Amato, who was Manager of OEM and VAR Support at Cauzin from 1984 through 1988.
This interview took place on October 5, 2015.
Teaser quote:
“I remember being stumped. How are we going to get something with gears to move 1/100 of a degree? It just won’t happen because the slop in a gear would exceed that. ... I said, ‘That’s it. We’re going to have a spiral gear, and we’ll have the equivalent of a phonograph arm and it will track to a hundredth of a degree without a problem.’”
Link:
Softstrip information: web.archive.org/web/20180322081142/http://softstrip.info
Scans and documentation at Apple2Scans.net web.archive.org/web/20151225173746/http://www.apple2scans.net/2015/12/20/cauzin-softstrip-reader-manuals-software-etc
1985 NY Times article about Cauzin: nytimes.com/1985/10/15/science/personal-computers-supermarket-bar-codes-are-applied-to-software.html
If you read certain computer magazines from the early days of microcomputers — magazines like Byte, Family Computing, II Computing and InCider — you might see long, black-and-white strips of bar codes. Those are computer programs encoded for use with the Cauzin Softstrip reader.
Introduced in 1985, the Cauzin Softstrip was a hardware peripheral that attached to your Apple //, Macintosh, or IBM computer (there was no Atari version.) It optically read the printed two-dimensional bar codes, which were published in those magazines and in books - allowing you to quickly input data - for instance, inputting programs without having to laboriously type them in.
This interview is with two of the people at that company: Bob Brass was co-founder of Cauzin (along with Dr. Jack Goldman, who has passed away), and Peter D’Amato, who was Manager of OEM and VAR Support at Cauzin from 1984 through 1988.
This interview took place on October 5, 2015.
Teaser quote:
“I remember being stumped. How are we going to get something with gears to move 1/100 of a degree? It just won’t happen because the slop in a gear would exceed that. ... I said, ‘That’s it. We’re going to have a spiral gear, and we’ll have the equivalent of a phonograph arm and it will track to a hundredth of a degree without a problem.’”
Link:
Softstrip information: web.archive.org/web/20180322081142/http://softstrip.info
Scans and documentation at Apple2Scans.net web.archive.org/web/20151225173746/http://www.apple2scans.net/2015/12/20/cauzin-softstrip-reader-manuals-software-etc
1985 NY Times article about Cauzin: nytimes.com/1985/10/15/science/personal-computers-supermarket-bar-codes-are-applied-to-software.html








![Doug Carlston, Broderbund CEO — interview
Doug Carlston was co-founder and CEO of the software publisher Broderbund.
Broderbund published many hits across several platforms, including Bank Street Writer, Print Shop, A.E., Choplifter, Lode Runner, Karateka, Spelunker, Davids Midnight Magic, and Where in the World is Carmen Sandiego.
This interview occurred March 5, 2015.
AtariMania.coms list of Br0derbund games: http://www.atarimania.com/list_games_atari-400-800-xl-xe-broderbund-software_publisher_1119_8_G.html
Teaser quotes:
So we thought itd be funny to call it Br0derbund and put a slash through the O. Caused all kinds of grief.
There was a competition between us and a number of other companies like Sierra Online and Sirius Software to see how many [products] we could get on the best seller list at the same time. I think maybe the best we ever did was something like 6 products out of 30.
It was kind of a game: we had very talented engineers in-house who loved to try to put copy protection on, and sometimes carried it to unfortunate lengths.
I drove across the country and back over 5 weeks and sold about $15,000 worth of software, and often ended up staying at the homes of the people who owned the little computer stores. I would just look up a name of a computer store in every town I went through and zigzag across the country. Doug Carlston, Broderbund CEO — interview](https://i.ytimg.com/vi/rmUTWo3nhcM/mqdefault.jpg)

