Uploaded March 2022 | Updated September 2026, 7 hours ago
In episode 57, we dive into the strategy behind Black Rifle Coffee’s $1.7 Billion Dollar Cult Brand.
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: bit.ly/DeepDiveIntoBusinessesAudio)
Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a brand that is valued $1.7 Billion Dollars. Evan showed that regardless of the competition, building a successful business can be done if you build a brand specifically designed around an audience that is true to your nature. They were able to use their voice through memes and create hilarious campaigns which resonated with a specific audience and helped them disrupt within a competitive market.
Timestamps:
00:57 Background on Black Rifle Coffee Company
4:02 Black Rifle Coffee’s Brand Voice Stays True To Their Brand — Why This Is Important When You’re Creating a Brand
11:10 Become The Source Of Entertainment. Black Rifle Coffee has different types of series hosted on their youtube channel. For example, one of their video series is called **Veterans React** where they are reacting to video games, films etc...
15:32 Create A Brand That Your Customers Will Emotionally Support
18:06 Know when yo use ChatBots. Adding a chatbot on your site helps boost customer service, generate more leads, and boost conversion rates. **A chatbot is a computer program that simulates human conversation**
25:26 Using Political Stance and/or relevancy to draw awareness.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #BlackRifleCoffee #eCommerceStrategy
In episode 57, we dive into the strategy behind Black Rifle Coffee’s $1.7 Billion Dollar Cult Brand.
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: bit.ly/DeepDiveIntoBusinessesAudio)
Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a brand that is valued $1.7 Billion Dollars. Evan showed that regardless of the competition, building a successful business can be done if you build a brand specifically designed around an audience that is true to your nature. They were able to use their voice through memes and create hilarious campaigns which resonated with a specific audience and helped them disrupt within a competitive market.
Timestamps:
00:57 Background on Black Rifle Coffee Company
4:02 Black Rifle Coffee’s Brand Voice Stays True To Their Brand — Why This Is Important When You’re Creating a Brand
11:10 Become The Source Of Entertainment. Black Rifle Coffee has different types of series hosted on their youtube channel. For example, one of their video series is called **Veterans React** where they are reacting to video games, films etc...
15:32 Create A Brand That Your Customers Will Emotionally Support
18:06 Know when yo use ChatBots. Adding a chatbot on your site helps boost customer service, generate more leads, and boost conversion rates. **A chatbot is a computer program that simulates human conversation**
25:26 Using Political Stance and/or relevancy to draw awareness.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #BlackRifleCoffee #eCommerceStrategy
