Uploaded September 2021 | Updated September 2026, 1 day ago
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: bit.ly/DeepDiveIntoBusinessesAudio)
In Episode 47, we dissect Casely’s business & marketing strategy – Casely was founded in 2017 by Mark & Emily Stalling. They created the 1st phone case subscription box when they launched & it is now ranked the 17th fastest-growing private company in America with over 23 mil in sales for 2020. We took away 6 tactics that helped this company succeed so that you can implement a similar strategy to your business.
Timestamps:
00:58 Casely's background
4:04 Join groups or communities to ask for advice when building your business. Casely's CEO sought advice in an Entrepreneur subreddit group during his initial launch.
6:07 Facebook & Reddit Groups that are super helpful for Facebook & Social Media Advertising
7:44 Analyze your followers & engagement. We reveal one of Casely's growth hack strategies that works if you don't have a budget for advertising.
9:23 Focus on acquiring customers & maximizing your LTV.
12:51 Study brands that have a similar CPA
15:06 Be Creative in choosing your charity.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#deepdiveintobusinesses #GrowthHacking #Casely
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: bit.ly/DeepDiveIntoBusinessesAudio)
In Episode 47, we dissect Casely’s business & marketing strategy – Casely was founded in 2017 by Mark & Emily Stalling. They created the 1st phone case subscription box when they launched & it is now ranked the 17th fastest-growing private company in America with over 23 mil in sales for 2020. We took away 6 tactics that helped this company succeed so that you can implement a similar strategy to your business.
Timestamps:
00:58 Casely's background
4:04 Join groups or communities to ask for advice when building your business. Casely's CEO sought advice in an Entrepreneur subreddit group during his initial launch.
6:07 Facebook & Reddit Groups that are super helpful for Facebook & Social Media Advertising
7:44 Analyze your followers & engagement. We reveal one of Casely's growth hack strategies that works if you don't have a budget for advertising.
9:23 Focus on acquiring customers & maximizing your LTV.
12:51 Study brands that have a similar CPA
15:06 Be Creative in choosing your charity.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#deepdiveintobusinesses #GrowthHacking #Casely









![Manscaped: Starting A Business Based On Their Success - 7 Takeaways
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humor into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.
Timestamps:
[00:53] Manscaped Background & How It Started
[2:40] Exploring Other Ad Placements Outside The Digital World. Learn How Manscaped Diversified Their Ad Placements Outside Social Media
[5:40] Use Humor To Market Taboo or Traditionally Boring Products. In the early stages of Manscaped, they were using serious messaging to get their products out there & realized it wasnt hitting the consumer effectively.
[6:20] How Manscaped Hilarious Santa Video Changed Their Marketing Mindset
[8:13] Other brands that have used a humor approach to their marketing strategy
[9:36] Why A Digital Agency Can Be At Your Disadvantage
[13:49] Change Up Your Ad Copy That Speaks To Your Customer At The Present Moment. Manscaped speaks to their customer at the very present by understanding current situations that the customer may be facing during the relevant hot Summer season & how their product can help solve it.
[15:30] If youre going to raise money, then bring on sweetie pie investors.
[16:25] Selecting An Investor: Why It Isnt Just About The Money
[18:27] Who Is Your Audience & Where Are They Mostly Active?
[20:47] Increase Sales By Adding A Gift With Purchase.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopaks Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#manscaped #brandaffinity #ecommercegrowth Manscaped: Starting A Business Based On Their Success - 7 Takeaways](https://i.ytimg.com/vi/UhYCS9kSUsw/mqdefault.jpg)
