Uploaded January 2026 | Updated September 2026, 5 days ago
In this corporate-focused discussion, Will Hamilton and Leigh Travers explore how companies are rethinking treasury management in the age of Bitcoin and digital assets. From balance sheet strategy and risk management to governance and long-term value preservation, the session examines why digital asset treasuries are becoming a defining theme in modern corporate finance.
🎥 Recorded live at AusCryptoCon 2025.
In this corporate-focused discussion, Will Hamilton and Leigh Travers explore how companies are rethinking treasury management in the age of Bitcoin and digital assets. From balance sheet strategy and risk management to governance and long-term value preservation, the session examines why digital asset treasuries are becoming a defining theme in modern corporate finance.
🎥 Recorded live at AusCryptoCon 2025.
![Bull Market Crypto Strategy: Altcoins, Bitcoin & Profit Taking - Ben Simpson (Collective Shift)
Navigate the crypto bull market with expert insights from Ben Simpson of Collective Shift! Ben reveals his comprehensive 10-step crypto investment strategy for maximizing profits and avoiding common pitfalls.
Learn how to build a resilient portfolio, understand market cycles, identify key narratives (including meme coins & next-gen Layer 1s), and develop a profit-taking strategy to secure your gains. Whether youre a crypto newbie or a seasoned investor, this session is packed with actionable advice to help you thrive in the current bull run.
Attend AusCryptoCon Next Year for More Expert Crypto Strategies! Get your tickets at: https://auscryptocon.com/
Timestamped Chapters:
[0:00] Introduction: Ben Simpsons Bull Market Crypto Strategy at AusCryptoCon - Ben Simpson introduces his presentation: a bull market investment strategy session at Australian Crypto Convention.
[0:22] Prediction Tease & Session Overview: Strategy, Analysis, Mistakes & Profit - Ben jokes about Bitcoin hitting $100k and outlines the sessions topics: strategy, market analysis, mistakes, and profit generation.
[0:56] Who is This Session For? Target Audience & Experience Levels - Ben defines the target audience, including those new to bull markets, experienced traders, and those seeking independent analysis.
[1:46] Ben Simpsons Background: From Sports Uniforms to Collective Shift - Ben shares his entrepreneurial journey, early Bitcoin experience, and the founding of Collective Shift for independent crypto analysis.
[3:48] Collective Shift: Independent Crypto Research & Analysis for Individuals & Institutions - Introduction to Collective Shift, their team, services, and focus on fundamental & sentiment analysis over technical analysis.
[4:46] Is Retail Here Yet? Market Sentiment & Bull Market Projections - Ben discusses market sentiment, exchange volumes, and his belief that retail participation is growing but still has room to run.
[5:23] This Time is Different: Institutional Inflows & Bitcoins Potential - Ben argues that institutional adoption and macro factors make this bull market potentially different and larger than previous cycles.
[6:01] Bull Market Timeline & Profit Taking: 6-9 Months Remaining? - Ben predicts a 6-9 month bull market timeframe and emphasizes the importance of profit-taking strategies.
[6:31] On-Chain Analysis: MVRV Ratio & Bitcoin Whale Activity - Ben highlights the MVRV ratio as a key on-chain metric for identifying potential profit-taking opportunities and whale behavior.
[7:17] Sector Rotation & Market Narratives: Meme Coins, RWA, Layer 1s & Future Shifts - Discussion of sector rotation, current narratives (meme coins, RWA, Layer 1s), and potential future narrative shifts (DeFi, AI, Gaming, Metaverse).
[8:38] Ben Simpsons Portfolio Strategy: Risk-Reward Focus & Bitcoin Accumulation - Ben outlines his personal portfolio strategy, focusing on risk-reward, Bitcoin accumulation as a long-term goal, and altcoin selection.
[9:50] Altcoin Sales Strategy: Dont Be a Hero & Strategic Profit Taking - Ben emphasizes the importance of a sales strategy, avoiding hero mentality, and systematically taking profits from altcoins.
[10:28] Mistakes to Avoid in a Bull Market: Chasing Coins, No Sell Strategy & More - Introduction to common bull market mistakes, setting the stage for detailed explanation of each.
[10:34] Mistake 1: Chasing Coins & Narratives - Getting Chopped Out - Explains the mistake of chasing pump-and-dump coins and narratives, emphasizing pre-emptive positioning.
[10:49] Mistake 2: Not Taking Profits or Having No Sell Strategy - Euphoria & Round Tripping - Highlights the critical mistake of not taking profits and the dangers of bull market euphoria leading to round-tripping.
[16:55] Mistake 3: Trying to Become a Trader - Difficulty & Emotional Trading - Warns against the common mistake of trying to become a trader in a bull market and the emotional challenges involved.
[17:25] Mistake 4: Unrealistic Goals & Lack of Personal Connection - Emotional vs. Logical Goals - Discusses the mistake of setting unrealistic or emotionally driven goals, advocating for personal, tangible goals.
[18:00] Mistake 5: Comparing Yourself to Others - Psychology & Bag Envy - Addresses the psychological trap of comparing oneself to others and feeling inadequate, hindering strategic decision-making.
[18:35] Mistake 6: Taking Profits Too Early & Buying Back In Too Soon - Patience & Macro Cycles - Explains the mistake of premature profit-taking and re-entry, emphasizing patience and understanding macro cycles.
[19:08] Mistake 7: Doing It Solo - Lack of Accountability & Community Support - Highlights the mistake of investing in isolation and the value of accountability groups and communities like Collective Shift. Bull Market Crypto Strategy: Altcoins, Bitcoin & Profit Taking - Ben Simpson (Collective Shift)](https://i.ytimg.com/vi/y0YtTFbjPBg/mqdefault.jpg)

![Bitcoin Market Cycles & Price Predictions: CoinJar Customer Data Analysis
What does real exchange data tell us about the future of Bitcoin?
Nicole Buckler from CoinJar, shares exclusive insights and customer data analysis at AusCryptoCon 2024. Learn about historical Bitcoin market cycles, calendar effects (Thanksgiving, Santa Rally, Chinese New Year), and CoinJars predictions for Bitcoins price movements based on user behavior and market trends.
Discover whether the recent Bitcoin all-time high is just the beginning and gain a data-driven perspective on navigating the crypto bull market.
[0:55] CoinJar Customer Demographics: Older Millennials, Gen X & Tradies are Key Users - Analysis of CoinJars user demographics, revealing that older Millennials, Gen X, and tradies are key customer segments.
[2:38] Market Cycles & Calendar Effects: CoinJar Data-Driven Predictions - Introduction to the presentations core topic: using CoinJars historical data to predict Bitcoin price movements based on market cycles and calendar effects.
[2:58] US Elections & Bitcoin Price: Economic Stimulus & Risk-On Assets - Explains the impact of US elections on Bitcoin prices due to government economic stimulus and increased risk appetite.
[3:07] Bitcoin Halving & Calendar Effects: Key Factors Influencing Market Cycles - Highlights Bitcoin halving and calendar effects as key drivers of market cycles discussed in the presentation.
[3:30] Disclaimer: Not Financial Advice - Educational Insights Only - Standard disclaimer that the presentation is for educational purposes and not financial advice.
[3:35] Thanksgiving Effect: Nothing Burger - Limited Impact on Bitcoin Price - Analysis of Thanksgiving week effect on Bitcoin price, concluding its generally a nothing burger with limited price impact.
[5:47] Santa Claus Rally: Santa Claus is Real! - Historically Bullish for Bitcoin in December - Analysis of the Santa Claus rally effect, concluding it is historically a bullish period for Bitcoin, especially in election/halving years.
[7:46] Last Week of December Effect: Just Ignore - Not Significant for Bitcoin Price - Analysis of the last week of December, suggesting its not a significant period for Bitcoin price movements, and can be ignored.
[8:13] Early January - Santas Hangover: Stagnant Period After Christmas Rally - Analysis of the first two weeks of January, describing it as a Santas Hangover period with potential price stagnation due to post-holiday effects.
[8:56] Chinese New Year Effect: Not That Strong - Limited Impact on Bitcoin Price - Analysis of Chinese New Year effect, concluding it has a limited and not very strong impact on Bitcoin prices based on CoinJar data.
[10:13] Mid-January to End of April - Golden Hour of Calendar: Historically Strong Period - Highlights mid-January to end of April as the golden hour for Bitcoin, showing historically strong returns in post-election/halving years.
[11:24] Sell in May and Go Away Effect: Retro Thinking - Not Consistent in Crypto Market - Analysis of the Sell in May and Go Away theory, arguing its not consistently applicable to crypto markets based on CoinJar data.
[12:53] June to August - Golden Months: High Risk, High Reward Bullish Period - Highlights June to August as potentially golden months with high risk and high reward potential in post-election/halving years, especially after a May/June correction.
[13:29] October - Halloween Effect: Risky Plank Walk - High Volatility & Potential Bare Market Start - Describes October as a risky plank walk period, indicating high volatility and potential for the bear market to emerge.
[14:13] CoinJar Customer Data Since 2014: Buying vs. Selling Pressure at All-Time Highs - Introduction to CoinJars customer data analysis since 2014, focusing on buying and selling pressure around all-time highs.
[15:00] Current All-Time High Analysis: Retail Selling Bitcoin, Institutions Buying - Current market analysis: CoinJar data shows retail customers selling Bitcoin at the recent all-time high, while institutional investors are buying.
[15:58] Retail Buyers Returning: Recent Data Suggests Potential for Further Price Increase - Recent data suggests retail buyers are returning to the market, indicating potential for Bitcoin price to continue rising beyond the recent all-time high.
[16:39] Bonus Indicator: Reactivating Old Accounts - Not Yet at Peak Bull Market - Bonus indicator: CoinJar data on users reactivating old accounts, suggesting the peak bull market hasnt been reached yet as reactivation numbers are not yet surging. Bitcoin Market Cycles & Price Predictions: CoinJar Customer Data Analysis](https://i.ytimg.com/vi/y9dTL5_GHF0/mqdefault.jpg)




