Uploaded May 2026 | Updated September 2026, 1 week ago
Sometimes success doesn’t come from changing the product… it comes from changing the positioning.
Bisleri was originally launched by an Italian chemist as a hangover remedy, but the idea failed in India. Later, Parle’s Ramesh Chauhan understood the market, changed the positioning, and transformed Bisleri into one of India’s most iconic brands.
This is the power of consumer psychology, branding, and business strategy.
To learn more powerful business strategies, watch the “Strategy Seekho By Dr Vivek Bindra” playlist on YouTube.
#Bisleri #MarketingStrategy #BusinessGrowth #DrVivekBindra #BadaBusiness
Sometimes success doesn’t come from changing the product… it comes from changing the positioning.
Bisleri was originally launched by an Italian chemist as a hangover remedy, but the idea failed in India. Later, Parle’s Ramesh Chauhan understood the market, changed the positioning, and transformed Bisleri into one of India’s most iconic brands.
This is the power of consumer psychology, branding, and business strategy.
To learn more powerful business strategies, watch the “Strategy Seekho By Dr Vivek Bindra” playlist on YouTube.
#Bisleri #MarketingStrategy #BusinessGrowth #DrVivekBindra #BadaBusiness
