Uploaded May 2026 | Updated September 2026, 1 week ago

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Demonetisation changed India’s payment culture, and as digital payments grew, Tez entered the market. But the brand struggled to build trust and connect with Indian users.

Then Tez rebranded itself as Google Pay, and with Google’s strong trust and positioning, the app quickly became a huge success in India.

Learn more powerful business strategies in the “Strategy Seekho By Dr Vivek Bindra” playlist on YouTube.

#GooglePay #Rebranding #BrandStrategy #drvivekbindra #BadaBusiness