Uploaded November 2018 | Updated September 2026, 2 weeks ago
So, what's the price of your attention?
EPISODE 2 OUT NOW: youtu.be/z3TJPyHqadY
We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we'll explore the psychology, design and impact of tech and social media on both ourselves and society. A new episode will be released every Friday for the next six weeks.
SUBSCRIBE to BrainCraft! 👉 ow.ly/rt5IE
Thank you to Tim Wu, Zeynep Tufekci, Bahar Gholipour and Genevieve Bell for lending their expertise to this episode.
If you're after further reading, check out The Attention Merchants by Tim Wu. It's a fantastic introduction to this topic: amzn.to/2OKgc61
And the full length versions of the video sequence at the beginning are worth a watch.
The Panda is Dancing: youtu.be/tf9ZhU7zF8s
Bell: youtube.com/watch?v=Ps_YUElM2EQ
Natasha Schüll: youtube.com/watch?v=ETB0x2UU6JE
Harris: youtu.be/MacJ4p0vITM?t=1m53s
Palihapitiya: youtube.com/watch?v=PMotykw0SIk
This mini-series was created by:
Vanessa Hill - Director, Presenter, Co-Producer
Margie Bryant - Producer
Aline Jacques - Post Producer
Bahar Gholipour - Associate Producer
Dominique Taylor - Editor
Stephen Boyle - Legal and Business Affairs
James Hutson - Animator
Field Producers - Bahar Gholipour, Georgia Quinn, Mehrnaz Farahmand
Crew - Finn Boyle-Moore, Jacques Lang, Tim Oxford, Trace Dominquez, Alex Rapine, Andy Kulikowski, Angelina Bruno
John Hresc - Sound Mix
Andrew Arbuthnot - Investment Manager, Screen Australia
Adam Dylewski - Programming Director, PBS Digital Studios
So, what's the price of your attention?
EPISODE 2 OUT NOW: youtu.be/z3TJPyHqadY
We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we'll explore the psychology, design and impact of tech and social media on both ourselves and society. A new episode will be released every Friday for the next six weeks.
SUBSCRIBE to BrainCraft! 👉 ow.ly/rt5IE
Thank you to Tim Wu, Zeynep Tufekci, Bahar Gholipour and Genevieve Bell for lending their expertise to this episode.
If you're after further reading, check out The Attention Merchants by Tim Wu. It's a fantastic introduction to this topic: amzn.to/2OKgc61
And the full length versions of the video sequence at the beginning are worth a watch.
The Panda is Dancing: youtu.be/tf9ZhU7zF8s
Bell: youtube.com/watch?v=Ps_YUElM2EQ
Natasha Schüll: youtube.com/watch?v=ETB0x2UU6JE
Harris: youtu.be/MacJ4p0vITM?t=1m53s
Palihapitiya: youtube.com/watch?v=PMotykw0SIk
This mini-series was created by:
Vanessa Hill - Director, Presenter, Co-Producer
Margie Bryant - Producer
Aline Jacques - Post Producer
Bahar Gholipour - Associate Producer
Dominique Taylor - Editor
Stephen Boyle - Legal and Business Affairs
James Hutson - Animator
Field Producers - Bahar Gholipour, Georgia Quinn, Mehrnaz Farahmand
Crew - Finn Boyle-Moore, Jacques Lang, Tim Oxford, Trace Dominquez, Alex Rapine, Andy Kulikowski, Angelina Bruno
John Hresc - Sound Mix
Andrew Arbuthnot - Investment Manager, Screen Australia
Adam Dylewski - Programming Director, PBS Digital Studios
