![[Beverage Series] How Pickle Juice Stops Muscle Cramps With Filip Keuppens @podcaststrategy](https://i.ytimg.com/vi/OG6gZN6trh0/maxresdefault.jpg)
Uploaded July 2026 | Updated September 2026, 1 week ago
Filip Keuppens is the CEO of The Pickle Juice Company, a leading functional beverage brand known for its science-backed sports drink designed to help stop muscle cramps. Under his leadership, the company has expanded to more than 17,000 retailers across the US and is trusted by elite athletes and professional sports teams. Before leading The Pickle Juice Company, Filip built deep experience in sales, marketing, and retail at major companies, including Kraft Heinz, Warner Home Video, and 20th Century Fox. He is passionate about advancing sports hydration through science, innovation, and consumer education.
In this episode… Muscle cramps can strike without warning and derail athletic performance. But what if relieving a cramp had less to do with electrolytes and more to do with your nervous system? What does science reveal about how to stop muscle cramps almost instantly?
For Filip Keuppens, a consumer products executive and endurance athlete, muscle cramps are primarily a neurological issue rather than simply the result of dehydration or electrolyte loss. He explains how years of scientific research led to the development of a proprietary formula that interrupts the nerve signals responsible for cramping in 60 seconds or less. He also discusses the challenge of educating consumers about the difference between a scientifically formulated product and ordinary pickle brine. Beyond the science, Filip shares how authentic athlete advocacy, strategic retail partnerships, and a values-driven culture have fueled the company's growth while building trust with consumers. He also offers insights into launching products in major retailers, cultivating loyal brand ambassadors, and using AI to improve business operations.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Filip Keuppens, CEO of The Pickle Juice Company, to discuss building a science-backed performance beverage brand. They explore the neuroscience behind muscle cramp relief, strategies for expanding into major retail chains, and the power of ambassador marketing. Filip also shares how AI is being explored to improve business efficiency while supporting long-term growth.
Filip Keuppens is the CEO of The Pickle Juice Company, a leading functional beverage brand known for its science-backed sports drink designed to help stop muscle cramps. Under his leadership, the company has expanded to more than 17,000 retailers across the US and is trusted by elite athletes and professional sports teams. Before leading The Pickle Juice Company, Filip built deep experience in sales, marketing, and retail at major companies, including Kraft Heinz, Warner Home Video, and 20th Century Fox. He is passionate about advancing sports hydration through science, innovation, and consumer education.
In this episode… Muscle cramps can strike without warning and derail athletic performance. But what if relieving a cramp had less to do with electrolytes and more to do with your nervous system? What does science reveal about how to stop muscle cramps almost instantly?
For Filip Keuppens, a consumer products executive and endurance athlete, muscle cramps are primarily a neurological issue rather than simply the result of dehydration or electrolyte loss. He explains how years of scientific research led to the development of a proprietary formula that interrupts the nerve signals responsible for cramping in 60 seconds or less. He also discusses the challenge of educating consumers about the difference between a scientifically formulated product and ordinary pickle brine. Beyond the science, Filip shares how authentic athlete advocacy, strategic retail partnerships, and a values-driven culture have fueled the company's growth while building trust with consumers. He also offers insights into launching products in major retailers, cultivating loyal brand ambassadors, and using AI to improve business operations.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Filip Keuppens, CEO of The Pickle Juice Company, to discuss building a science-backed performance beverage brand. They explore the neuroscience behind muscle cramp relief, strategies for expanding into major retail chains, and the power of ambassador marketing. Filip also shares how AI is being explored to improve business efficiency while supporting long-term growth.
![[Beverage Series] How Pickle Juice Stops Muscle Cramps With Filip Keuppens](https://i.ytimg.com/vi/OG6gZN6trh0/mqdefault.jpg "[Beverage Series] How Pickle Juice Stops Muscle Cramps With Filip Keuppens
Filip Keuppens is the CEO of The Pickle Juice Company, a leading functional beverage brand known for its science-backed sports drink designed to help stop muscle cramps. Under his leadership, the company has expanded to more than 17,000 retailers across the US and is trusted by elite athletes and professional sports teams. Before leading The Pickle Juice Company, Filip built deep experience in sales, marketing, and retail at major companies, including Kraft Heinz, Warner Home Video, and 20th Century Fox. He is passionate about advancing sports hydration through science, innovation, and consumer education.
In this episode… Muscle cramps can strike without warning and derail athletic performance. But what if relieving a cramp had less to do with electrolytes and more to do with your nervous system? What does science reveal about how to stop muscle cramps almost instantly?
For Filip Keuppens, a consumer products executive and endurance athlete, muscle cramps are primarily a neurological issue rather than simply the result of dehydration or electrolyte loss. He explains how years of scientific research led to the development of a proprietary formula that interrupts the nerve signals responsible for cramping in 60 seconds or less. He also discusses the challenge of educating consumers about the difference between a scientifically formulated product and ordinary pickle brine. Beyond the science, Filip shares how authentic athlete advocacy, strategic retail partnerships, and a values-driven culture have fueled the companys growth while building trust with consumers. He also offers insights into launching products in major retailers, cultivating loyal brand ambassadors, and using AI to improve business operations.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Filip Keuppens, CEO of The Pickle Juice Company, to discuss building a science-backed performance beverage brand. They explore the neuroscience behind muscle cramp relief, strategies for expanding into major retail chains, and the power of ambassador marketing. Filip also shares how AI is being explored to improve business efficiency while supporting long-term growth.")
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[Top Agency Series] Scaling Revenue Through Innovative Affiliates With Rick Gardiner")
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Mike Collins is the Founder and CEO of Alumni Ventures, a leading venture capital firm that enables individual accredited investors to access diversified venture portfolios and co-invest alongside top-tier VCs. He is a serial entrepreneur and experienced venture capitalist who has founded multiple companies, including Kid Galaxy, Big Idea Group, and RDM. He also launched Green D Ventures, Alumni Ventures’ first alumni fund, where he oversaw the portfolio as Managing Partner. Mike has spent his career helping investors and entrepreneurs build innovative, high-growth businesses, and holds degrees from Dartmouth College and Harvard Business School.
In this episode… What does it really take to succeed in venture capital, where uncertainty is constant, and failure is often part of the process? What separates investors who consistently build strong portfolios from those who don’t?
For Mike Collins, a seasoned venture capitalist and serial entrepreneur, success in venture capital comes from focusing on people over pure ideas and building disciplined, diversified portfolios to manage inevitable risk. He highlights that early-stage investing is less about certainty and more about judgment, trust, and pattern recognition developed over time. A key takeaway is that long-term success stems from striking a balance between conviction and humility and accepting that many investments will fail while a few yield outsized returns. He also emphasizes the value of co-investing and leveraging a global investor community to expand access and insight.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Collins, Founder and CEO of Alumni Ventures, to discuss venture capital, portfolio building, and entrepreneurial lessons. They talk about betting on people over ideas, managing risk through diversification, and lessons from sports and investing. Mike also shares insights on co-investing strategies and democratizing access to venture capital.")
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Rasmus Barfred is the Co-founder of THEMAGIC5, a company redefining athletic gear through custom-fit products powered by 3D scanning and robotic technology. He has helped grow the company into a global brand, securing investment on Shark Tank and expanding its reach worldwide. Building on this technology, he also helped launch Vayu Sleep, which applies custom-fit solutions to CPAP masks for sleep apnea patients. With a background in entrepreneurship, he focuses on scaling innovation across sports and healthcare.
In this episode… What happens when a simple, everyday frustration turns into an opportunity to rethink an entire industry? How do you go from solving one small problem to building technology that reshapes how products are designed and delivered? And what does it take to turn customization into a true competitive advantage?
According to Rasmus Barfred, a visionary entrepreneur and product innovator, solving the issue of poor-fitting swim goggles meant reimagining the entire process through facial scanning and advanced technology. He highlights how starting with a Kickstarter campaign opened the door to diverse user insights, which helped refine both product and software through continuous feedback loops and AI-driven improvements. This approach transformed a niche idea into a scalable system that serves everyone from casual swimmers to elite athletes. He also shares how positioning the business as a tech platform unlocked new growth opportunities and credibility.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Rasmus Barfred to discuss building a tech-driven brand in sports gear. They explore scaling through hardware and software integration, using AI to enhance customer experience, and leveraging partnerships for growth. Rasmus also shares insights on expanding their technology into new industries.")
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[Top Agency Series] Mastering White Label SEO Success With Mark Herre")
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Henry Park is the Co-founder and CEO of Pandoblox, a Platform-as-a-Service company unifying data, IT & security to make mid-market companies AI-ready. A serial tech entrepreneur with over 20 years of experience, he has navigated major shifts like VoIP, cloud, and blockchain. He is also the Founder of Guerilla Community Movement, a nonprofit supporting at-risk youth through mentorship and rite of passage programs. Henry holds a degree in economics from UC Irvine, with a background in psychology, and an executive MBA from Tuck University.
In this episode… Sometimes the most important question about AI is not what it can do, but what it should never replace. As businesses race to automate decisions, workflows, and data operations, how do leaders keep human wisdom at the center?
For Henry Park, the answer starts with building AI around people, not the other way around. He explains that his journey led him to build solutions focused on outcomes, not just tools, introducing a “service as software” model that removes complexity for growing businesses. He highlights how listening closely to customers and adapting through major tech shifts enabled long-term relevance. This approach helps companies leverage data and AI without heavy internal resources. He also emphasizes the role of mentorship in shaping both individuals and organizations, creating ripple effects beyond business.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Henry Park, Co-founder and CEO of Pandoblox, to discuss human-centered AI for mid-market growth. They explore how to adapt to tech shifts, solve mid-market SaaS challenges, and build outcome-driven platforms. Henry also shares insights on mentorship, leadership, and creating impact beyond business.")
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Book a Complimentary B2B Podcast Strategy Call:
https://rise25.com/bookcall
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Nir Eyal is a bestselling author, behavioral science expert, and keynote speaker who helps individuals and organizations understand how psychology and technology shape human behavior. He is the author of the bestselling books Hooked, Indistractable, and Beyond Belief, which have sold over one million copies, been translated into over 30 languages, and earned recognition from The New York Times, Amazon, Audible, and The Globe and Mail.
A former Stanford Graduate School of Business lecturer, Nir has worked with organizations, including JPMorgan Chase and the US Air Force and invested in companies including Canva and Kahoot. He helps people build better habits, improve focus, and reach their full potential.
Here’s a glimpse of what you’ll learn:
• [0:00] Intro
• [4:23] Nir Eyal discusses why he wrote Beyond Belief
• [9:35] How your beliefs shape what you see, think, and achieve
• [14:45] Serena Williams, confidence, and the power of liberating beliefs
• [18:20] The three qualities every impactful book should have: useful, true, and novel
• [20:53] Why popular psychology studies and personality tests can be misleading
• [25:39] A simple technique to reframe relationship challenges and improve communication
• [36:13] How the turnaround method helps transform limiting beliefs into empowering ones
• [41:59] Third-person self-talk as a tool for confidence and psychological distance
In this episode…
Why do some people turn knowledge into lasting change while others remain stuck in the same patterns? We have access to more books, podcasts, and expert advice than ever before, yet lasting transformation often feels out of reach. If information isnt the problem, what is the missing piece that drives real change?
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