Uploaded November 2022 | Updated September 2026, 1 week ago
Read our full conversation at:
sencit.net/blog/conversations/patricio-hoter-bts
Welcome to our conversation series, Between Two Speakers, where we sit down with the creative minds behind theatrical advertising.
We're excited by the informative perspective of this edition’s guest- Patricio Hoter, Creative Director and Senior Editor at Bond. He is most known for his work on trailers within the horror genre on projects such as The Third Day, Insidious, and Jigsaw. Watch, listen, or read to learn about his experiences and perspective.
Hoter is an award-winning editor who talked us through his approach which blends art and marketing to create unique, attention-grabbing trailers. He touched on what he believes it takes to cut a great horror trailer, how audiences have evolved over his career, and when the risk of breaking rules has paid off through the success of a project.
A trailer editor must tell a captivating story by expertly combining visuals and audio to create theatrical trailers. They curate a collection of key dramatic moments to highlight and use sound to intensify the mood of the trailer. They must be highly skilled in communication, collaboration, editing and pushing creative limits to produce truly compelling trailers and other promos.
Read our full conversation at:
sencit.net/blog/conversations/patricio-hoter-bts
Welcome to our conversation series, Between Two Speakers, where we sit down with the creative minds behind theatrical advertising.
We're excited by the informative perspective of this edition’s guest- Patricio Hoter, Creative Director and Senior Editor at Bond. He is most known for his work on trailers within the horror genre on projects such as The Third Day, Insidious, and Jigsaw. Watch, listen, or read to learn about his experiences and perspective.
Hoter is an award-winning editor who talked us through his approach which blends art and marketing to create unique, attention-grabbing trailers. He touched on what he believes it takes to cut a great horror trailer, how audiences have evolved over his career, and when the risk of breaking rules has paid off through the success of a project.
A trailer editor must tell a captivating story by expertly combining visuals and audio to create theatrical trailers. They curate a collection of key dramatic moments to highlight and use sound to intensify the mood of the trailer. They must be highly skilled in communication, collaboration, editing and pushing creative limits to produce truly compelling trailers and other promos.
