Uploaded October 2022 | Updated September 2026, 1 week ago
Read our full conversation on our website at sencit.net/blog/conversations
Welcome to our conversation series, Between Two Speakers, where we sit down with the creative minds behind theatrical advertising.
We're excited by the informative perspective of this edition’s guest - Dave Rosenthal. Rosenthal is an editor at Giaronomo Productions. He walked us through his creative process and shared his take on the evolution of our industry throughout his career. Watch, listen, or read to learn about his experiences and perspective.
An editor must tell a captivating story by expertly combining music and sound cues to elevate theatrical trailers. They curate a collection of key dramatic moments to highlight and use sound to intensify the mood of the trailer. They must be highly skilled in communication, collaboration, editing and pushing creative limits to produce truly compelling trailers and other promos.
Read our full conversation on our website at sencit.net/blog/conversations
Welcome to our conversation series, Between Two Speakers, where we sit down with the creative minds behind theatrical advertising.
We're excited by the informative perspective of this edition’s guest - Dave Rosenthal. Rosenthal is an editor at Giaronomo Productions. He walked us through his creative process and shared his take on the evolution of our industry throughout his career. Watch, listen, or read to learn about his experiences and perspective.
An editor must tell a captivating story by expertly combining music and sound cues to elevate theatrical trailers. They curate a collection of key dramatic moments to highlight and use sound to intensify the mood of the trailer. They must be highly skilled in communication, collaboration, editing and pushing creative limits to produce truly compelling trailers and other promos.










