Uploaded June 2025 | Updated September 2026, 11 hours ago
Welcome to Being Immersed, a monthly live Q&A series hosted by Erin Reilly, Founding Director of the Texas Immersive Institute. Each episode explores the cutting edge of immersive storytelling, design, and emerging technology through conversations with industry leaders.
✨ In this episode, we’re joined by Sayoko Osada — a visionary Japanese-born artist, architect, director, and production designer. Known for her genre-fluid approach to worldbuilding, Sayoko fuses architecture, video, sound, and extended reality to create deeply sensory, transformative experiences.
From working with global icons like Beyoncé, Nike, and Coachella, to crafting experimental, site-specific performances in underground art spaces, Sayoko’s work challenges perception and opens portals to new spiritual and communal dimensions.
🎤 Don’t miss this powerful conversation on creativity, collaboration, and the future of immersive expression.
TIMESTAMPS
01:45 Introductions
03:16 Intuition in Spatial Flow
18:48 Emotional Resonance
35:02 Let's Discuss
35:35 Intuitive Play
50:00 Intuitive Trust
01:00:40 Audience Q&A
01:04:37 Thank you
💛 Support our work: https://give.utexas.edu/?menu=OGPTII
#BeingImmersed #ImmersiveMedia #SayokoOsada #TXI #ImmersiveDesign #Storytelling #XR #ProductionDesign #WomenInCreativeTech #TexasImmersive
Welcome to Being Immersed, a monthly live Q&A series hosted by Erin Reilly, Founding Director of the Texas Immersive Institute. Each episode explores the cutting edge of immersive storytelling, design, and emerging technology through conversations with industry leaders.
✨ In this episode, we’re joined by Sayoko Osada — a visionary Japanese-born artist, architect, director, and production designer. Known for her genre-fluid approach to worldbuilding, Sayoko fuses architecture, video, sound, and extended reality to create deeply sensory, transformative experiences.
From working with global icons like Beyoncé, Nike, and Coachella, to crafting experimental, site-specific performances in underground art spaces, Sayoko’s work challenges perception and opens portals to new spiritual and communal dimensions.
🎤 Don’t miss this powerful conversation on creativity, collaboration, and the future of immersive expression.
TIMESTAMPS
01:45 Introductions
03:16 Intuition in Spatial Flow
18:48 Emotional Resonance
35:02 Let's Discuss
35:35 Intuitive Play
50:00 Intuitive Trust
01:00:40 Audience Q&A
01:04:37 Thank you
💛 Support our work: https://give.utexas.edu/?menu=OGPTII
#BeingImmersed #ImmersiveMedia #SayokoOsada #TXI #ImmersiveDesign #Storytelling #XR #ProductionDesign #WomenInCreativeTech #TexasImmersive
