Behind the Scenes: How Social Media Examiner Does Marketing  @SocialMediaExaminer
Behind the Scenes: How Social Media Examiner Does Marketing  @SocialMediaExaminer
Social Media Examiner | Behind the Scenes: How Social Media Examiner Does Marketing @SocialMediaExaminer | Uploaded March 2024 | Updated October 2024, 1 day ago.
Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? Go behind the scenes to explore how we market one of our products—the Social Media Marketing Society.

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👁️‍🗨️ About Ali Kelly
– Website smmarketingsociety.com
– LinkedIn linkedin.com/in/alikelly

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/behind-the-scenes-how-social-media-examiner-does-marketing
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner

⏰ Timestamps
00:00 Intro
01:28 About Ali Kelly
10:46 Why Membership Products are Important to Marketers
15:15 The Key Challenges of Growing a Membership
25:09 How Social Media Examiner Historically Marketed the Social Media Marketing Society Membership
30:15 How the Social Media Marketing Society’s Marketing Strategy Evolved
39:08 How the Social Media Marketing Society’s Messaging Changed Over Time

#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy
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Behind the Scenes: How Social Media Examiner Does Marketing @SocialMediaExaminer

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