Uploaded December 2025 | Updated September 2026, 2 weeks ago
2025 in the beauty space was just messy AND very revealing.
This year exposed cracks in the beauty industry that had been building for a long time. Trust broke down between brands and consumers, influencers lost credibility, founders walked away from their own companies, and some scandals had real consequences that couldn't be fixed with quick apologies.
In this video, I’m counting down the stories that didn’t just trend for a week, they changed the conversation. These are the beauty scandals that defined 2025 and it's starting right now.
*Want to Know More?*
10 - youtube.com/watch?v=P5PpztVEpRA
9 - youtube.com/watch?v=Fj0FBiKjxpM
8 - youtube.com/watch?v=U18HdRnUUOU
7 - youtube.com/watch?v=b8FnCvNuFN0, youtube.com/watch?v=nuRbWjfgris, and youtube.com/watch?v=N_ZsKT49T6w
6 - youtube.com/watch?v=zGamB3ZJ7Ks
5 - youtube.com/watch?v=riNC4OrjeC8
4 - youtube.com/watch?v=ftTYy-2yWdA
3 - youtube.com/watch?v=kMiXYapLlMQ and
youtu.be/J-8dJhTLklQ
2 - youtube.com/watch?v=g16azpb1t1Y
1 - youtu.be/BVRKvmpwkC8, youtu.be/IMH1LSm5YSg, and youtube.com/watch?v=Iykl1FyYZQI
*Time Stamps*
0:00 Intro and honorable mentions
3:01 10 - NikkieTutorials' award for BEST accountability moment
5:53 9 - Skindinavia backstabbed by Urban Decay
12:26 8 - Charlotte Tilbury gets PETTY
14:53 7 - Mikayla Noguiera POV Beauty's wins and fails
18:24 6 - Lashify shouldn't have messed with Bethenny Frankel
23:23 5 - Wayne Goss's SHOCKING Choice
25:29 4 - Glamlite stands up to an internet bully
32:13 3 - Made By Mitchell brand colab SCANDAL
35:34 2 - The Great "You Copied My Poop Palette" Debate
42:28 1 - The End of the Road for Youthforia
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
2025 in the beauty space was just messy AND very revealing.
This year exposed cracks in the beauty industry that had been building for a long time. Trust broke down between brands and consumers, influencers lost credibility, founders walked away from their own companies, and some scandals had real consequences that couldn't be fixed with quick apologies.
In this video, I’m counting down the stories that didn’t just trend for a week, they changed the conversation. These are the beauty scandals that defined 2025 and it's starting right now.
*Want to Know More?*
10 - youtube.com/watch?v=P5PpztVEpRA
9 - youtube.com/watch?v=Fj0FBiKjxpM
8 - youtube.com/watch?v=U18HdRnUUOU
7 - youtube.com/watch?v=b8FnCvNuFN0, youtube.com/watch?v=nuRbWjfgris, and youtube.com/watch?v=N_ZsKT49T6w
6 - youtube.com/watch?v=zGamB3ZJ7Ks
5 - youtube.com/watch?v=riNC4OrjeC8
4 - youtube.com/watch?v=ftTYy-2yWdA
3 - youtube.com/watch?v=kMiXYapLlMQ and
youtu.be/J-8dJhTLklQ
2 - youtube.com/watch?v=g16azpb1t1Y
1 - youtu.be/BVRKvmpwkC8, youtu.be/IMH1LSm5YSg, and youtube.com/watch?v=Iykl1FyYZQI
*Time Stamps*
0:00 Intro and honorable mentions
3:01 10 - NikkieTutorials' award for BEST accountability moment
5:53 9 - Skindinavia backstabbed by Urban Decay
12:26 8 - Charlotte Tilbury gets PETTY
14:53 7 - Mikayla Noguiera POV Beauty's wins and fails
18:24 6 - Lashify shouldn't have messed with Bethenny Frankel
23:23 5 - Wayne Goss's SHOCKING Choice
25:29 4 - Glamlite stands up to an internet bully
32:13 3 - Made By Mitchell brand colab SCANDAL
35:34 2 - The Great "You Copied My Poop Palette" Debate
42:28 1 - The End of the Road for Youthforia
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
