Uploaded November 2023 | Updated September 2026, 1 week ago
Over the past year, Yara's CEO, Svein Tore Holsether was on a mission to meet with farmers and hear about their wins and challenges in the field. 👨🌾
Having not been able to visit farmers due to the pandemic, Svein Tore highly anticipated engaging with them directly. 🚜
Hearing multiple voices from Africa, Latin America, North America, Asia and Europe, the message was loud and clear. Farmers are the first line of defense against food insecurity. However, their job has become increasingly difficult due to climate change. 🌡️
So what do farmers need and how can we support them?
📝 Farmers need tailored advice for their soil conditions
⭐ Farmers must be rewarded for reducing their environmental impact
💚 Farmers need green revenues
Yara is committed to making this happen, but we can't do this alone. Collaboration is key! 🤝
Over the past year, Yara's CEO, Svein Tore Holsether was on a mission to meet with farmers and hear about their wins and challenges in the field. 👨🌾
Having not been able to visit farmers due to the pandemic, Svein Tore highly anticipated engaging with them directly. 🚜
Hearing multiple voices from Africa, Latin America, North America, Asia and Europe, the message was loud and clear. Farmers are the first line of defense against food insecurity. However, their job has become increasingly difficult due to climate change. 🌡️
So what do farmers need and how can we support them?
📝 Farmers need tailored advice for their soil conditions
⭐ Farmers must be rewarded for reducing their environmental impact
💚 Farmers need green revenues
Yara is committed to making this happen, but we can't do this alone. Collaboration is key! 🤝
