900lbs | Augmented Reality Trade Show Ideas And Booth Design Agency - 900lbs Dallas Texas @900lbs | Uploaded 2 years ago | Updated October 06 2023
(469) 283-8043 -- https://900lbs.com/portfolio -- This video shows our newest augmented reality experience for Mack Truck debuted last week at the World of Concrete show! Users can take a Mack Truck and customize the paint, logos, build-type and the hardware utilized.
Users can also view their specific truck in its typical workspace/environment. They are sent a custom spec sheet of the truck they customized at the end of the experience. We powered the AR through object tracking technology from Vuforia ..allowing us to use a cad model to recognize where the truck is in space.
This interactive initiative with Mack will continue to scale in many ways moving forward. Stay tuned for an in-depth case study.
#augmentedreality #experiencedesign #interactivedesign #tradeshowbooth
(469) 283-8043 -- https://900lbs.com/portfolio -- This video shows our newest augmented reality experience for Mack Truck debuted last week at the World of Concrete show! Users can take a Mack Truck and customize the paint, logos, build-type and the hardware utilized.
Users can also view their specific truck in its typical workspace/environment. They are sent a custom spec sheet of the truck they customized at the end of the experience. We powered the AR through object tracking technology from Vuforia ..allowing us to use a cad model to recognize where the truck is in space.
This interactive initiative with Mack will continue to scale in many ways moving forward. Stay tuned for an in-depth case study.
#augmentedreality #experiencedesign #interactivedesign #tradeshowbooth