Uploaded December 2012 | Updated September 2026, 43 minutes ago

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New AudioTrails smartphone and mobile app for Norwich City centre that provides a map trail and the opportunity for visitors to collect mobile reward 'badges' each time they visit a key point of interest. They can also share their badges and location with friends through a range of social media links. This badge reward scheme adds an interesting and competitive elemtn to mobile apps that helps tourist and heritage locations ensure visitors see all their attractions and mobile users get the most out of their visit