Uploaded May 2022 | Updated September 2026, 33 minutes ago
This is the 2nd time we’ve had Athan from July on. If you’re new here, Athan Didaskalou is the Co-Founder & Chief Strategy Officer of July - a luggage and travel accessory company built for a new generation.
We last caught up with Athan just a month before the pandemic started, so this was a nice catch up on everything that happened in between.
SKIP THROUGH THE EPISODE
00:00 - Welcome to Uncommon
00:30 - 95% drop in revenue
03:35 - Expanding into the US market
08:00 - Production
10:10 - Setting up in the US
13:40 - Evidence based marketing
19:00 - Tech Marketing (Blockchain)
21:40 - Travel after COVID
28:50 - Finding good employees
33:58 - Lifetime value for customers
40:27 - Supply chain (containers)
43:50 - Australian production costs
49:10 - Amazon workers (scalability)
52:16 - Rapid fire questions
55:45 - Closing remarks
LINKS
july.com/au
instagram.com/athand
linkedin.com/in/athand
This is the 2nd time we’ve had Athan from July on. If you’re new here, Athan Didaskalou is the Co-Founder & Chief Strategy Officer of July - a luggage and travel accessory company built for a new generation.
We last caught up with Athan just a month before the pandemic started, so this was a nice catch up on everything that happened in between.
SKIP THROUGH THE EPISODE
00:00 - Welcome to Uncommon
00:30 - 95% drop in revenue
03:35 - Expanding into the US market
08:00 - Production
10:10 - Setting up in the US
13:40 - Evidence based marketing
19:00 - Tech Marketing (Blockchain)
21:40 - Travel after COVID
28:50 - Finding good employees
33:58 - Lifetime value for customers
40:27 - Supply chain (containers)
43:50 - Australian production costs
49:10 - Amazon workers (scalability)
52:16 - Rapid fire questions
55:45 - Closing remarks
LINKS
july.com/au
instagram.com/athand
linkedin.com/in/athand
