Uploaded December 2021 | Updated September 2026, 1 hour ago
Detch Singh is the CEO of technology driven influencer marketing agency Hypetap and Chair for Australian Influencer Marketing Council (AiMCO): an organisation that seeks to establish and maintain best practices for the influencer marketing industry.
Coming from a finance background, Detch found the influencer marketing industry through a former partner who had found some success in posting on Instagram. He realised that his partner wouldn’t always post about the products that brands were sending her and saw this as an opportunity to help build a service to help these brands better maintain their professional relationships with influencers.
Today, Hypetap has grown and evolved to be one of the most initiative agencies in Australia, if not the world, for influencer marketing with proprietary technology making up much of its DNA.
Detch, a relatively private person on social media, understands that there needs to be proper guidelines for the influencer marketing industry if it wants to continue flourishing. Leading him to becoming the inaugural Chair of AiMCO - the Australian Influencer Marketing Council.
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neuralle.com/uncommon-business-podcast
👉 FOLLOW US ON SOCIAL
INSTAGRAM: instagram.com/uncommon_show
FACEBOOK: facebook.com/uncommonshow
TWITTER : twitter.com/uncommonshow
Uncommon - interviewing interesting people in their unique fields, posting new episodes every week.
SKIP THROUGH THE EPISODE:
00:00 - Welcome to Uncommon
00:25 - Guest introduction
00:46 - Beverage of choice & the Peugeot ad
03:31 - Earliest memory
06:23 - Coming to Australia & childhood principles
12:03 - Hypetap: founding & evolution
15:45 - How Hypetap works
22:39 - What hasn’t changed in the industry?
25:25 - Hypetap market position
31:58 - Most challenging briefs
34:18 - Influencer industry: perceptions & professionalism
42:11 - How can talent managers do better?
48:35 - The future of Hypetap
52:26 - Detch’s industry favourites
55:47 - Detch’s ideal question
Produced by Neuralle
Host - Jordan Michaelides
Executive Producer - Lauren Michaelides
Producer, Audio Engineering & Videography - Jacob Smith
#UncommonPodcast #UncommonShow #MelbournePodcast #Podcast
Detch Singh is the CEO of technology driven influencer marketing agency Hypetap and Chair for Australian Influencer Marketing Council (AiMCO): an organisation that seeks to establish and maintain best practices for the influencer marketing industry.
Coming from a finance background, Detch found the influencer marketing industry through a former partner who had found some success in posting on Instagram. He realised that his partner wouldn’t always post about the products that brands were sending her and saw this as an opportunity to help build a service to help these brands better maintain their professional relationships with influencers.
Today, Hypetap has grown and evolved to be one of the most initiative agencies in Australia, if not the world, for influencer marketing with proprietary technology making up much of its DNA.
Detch, a relatively private person on social media, understands that there needs to be proper guidelines for the influencer marketing industry if it wants to continue flourishing. Leading him to becoming the inaugural Chair of AiMCO - the Australian Influencer Marketing Council.
🔴 SUBSCRIBE TO SEE FUTURE VIDEOS
🎙️GRAB SHOW NOTES & FIND PODCAST APPS
neuralle.com/uncommon-business-podcast
👉 FOLLOW US ON SOCIAL
INSTAGRAM: instagram.com/uncommon_show
FACEBOOK: facebook.com/uncommonshow
TWITTER : twitter.com/uncommonshow
Uncommon - interviewing interesting people in their unique fields, posting new episodes every week.
SKIP THROUGH THE EPISODE:
00:00 - Welcome to Uncommon
00:25 - Guest introduction
00:46 - Beverage of choice & the Peugeot ad
03:31 - Earliest memory
06:23 - Coming to Australia & childhood principles
12:03 - Hypetap: founding & evolution
15:45 - How Hypetap works
22:39 - What hasn’t changed in the industry?
25:25 - Hypetap market position
31:58 - Most challenging briefs
34:18 - Influencer industry: perceptions & professionalism
42:11 - How can talent managers do better?
48:35 - The future of Hypetap
52:26 - Detch’s industry favourites
55:47 - Detch’s ideal question
Produced by Neuralle
Host - Jordan Michaelides
Executive Producer - Lauren Michaelides
Producer, Audio Engineering & Videography - Jacob Smith
#UncommonPodcast #UncommonShow #MelbournePodcast #Podcast
