Are social media apps designed to be addictive? @oxforduniversity
Are social media apps designed to be addictive?  @oxforduniversity
Uploaded April 2026 | Updated September 2026, 2 weeks ago
'It’s important to remember that if we’re not paying for a product, we usually are the product' says Dr Victoria Nash from the Oxford Internet Institute

A jury case in California last month has raised questions about whether platforms like Meta and YouTube are designed to be addictive. So what does this mean for the future of social media policy and regulation?

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Are social media apps designed to be addictive?

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