Applying Behavioral Science with Melina Palmer @OpinionScience
Applying Behavioral Science with Melina Palmer  @OpinionScience
Uploaded December 2021 | Updated September 2026, 3 weeks ago
Listen to the full episode: opinionsciencepodcast.com/episode/applying-behavioral-science-with-melina-palmer

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses.

In this episode, I talk to Melina about how she got involved in the world of behavioral science, what behavioral economics means to her, and how she goes about applying research in social science to address real challenges in business.

Episode 52 of Opinion Science, Released December 6, 2021. Produced and hosted by Andy Luttrell.

You can read the first chapter of her book, What Your Customer Wants and Can’t Tell You, for free using this link: thebrainybusiness.com/opinionscience

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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Website: opinionsciencepodcast.com
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Applying Behavioral Science with Melina Palmer

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