Uploaded January 2022 | Updated September 2026, 3 weeks ago

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Zoe Chance is an assistant professor of marketing at the Yale School of Management. Prior to Yale, she managed a $200 million segment of the Barbie brand at Mattel. In February, she's releasing her first book: Influence Is Your Superpower.

In this episode, we talk about Zoe's winding road to becoming a business school professor, the class she teaches at Yale on influence and persuasion, and the insights she shares in her upcoming book.

Episode 54 of Opinion Science, Released January 17, 2022. Produced and hosted by Andy Luttrell.

For a transcript of this episode, visit: opinionsciencepodcast.com/episode/influence-is-your-superpower-with-zoe-chance

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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