Uploaded January 2025 | Updated September 2026, 2 weeks ago
This week's episode is with Anthony Menecola (https://x.com/AnthonyMenecola) who is a longtime staff product designer at Shopify so we’re going to do a deep dive into ways you can make a bigger impact at your company as an IC.
One of the big themes of this episode is Anthony’s journey becoming more technical and contributing to the Shopify code base so if you’re interested in building your ideas I think you’ll get a lot out of this one.
We also talk about:
- The archetypes of staff designers at Shopify
- What it takes to create an impactful proposal
- Ways to build strategic relationships at Shopify
- How to strategically circulate your design ideas
- The art of sharing effective async video updates
- How Anthony identifies future-facing ideas to explore
- + a *lot* more
- Anthony’s website (anthonymenecola.com/) and Twitter (https://x.com/AnthonyMenecola)
- The Shop (https://shop.app/) app
Chapters
0:00 Intro
0:59 Anthony's journey at Shopify
3:44 Differences between staff and senior designer
5:11 How to broaden your "T" as a designer
5:49 Mentorship through Figma office hours
12:04 Anthony's technical journey at Shopify
15:30 Value of shipping to production
19:12 The impact of AI on Anthony's coding journey
22:42 Building strategic relationships at Shopify
25:35 Making time for vision casting
27:16 Crafting an effective proposal
29:42 How to effectively circulate your ideas
32:11 Getting out of execution mode
33:56 How Anthony untangles complexity
35:48 The importance of getting feedback on your work
38:33 The skill of sharing async updates
42:40 Anthony's current side project
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
This week's episode is with Anthony Menecola (https://x.com/AnthonyMenecola) who is a longtime staff product designer at Shopify so we’re going to do a deep dive into ways you can make a bigger impact at your company as an IC.
One of the big themes of this episode is Anthony’s journey becoming more technical and contributing to the Shopify code base so if you’re interested in building your ideas I think you’ll get a lot out of this one.
We also talk about:
- The archetypes of staff designers at Shopify
- What it takes to create an impactful proposal
- Ways to build strategic relationships at Shopify
- How to strategically circulate your design ideas
- The art of sharing effective async video updates
- How Anthony identifies future-facing ideas to explore
- + a *lot* more
- Anthony’s website (anthonymenecola.com/) and Twitter (https://x.com/AnthonyMenecola)
- The Shop (https://shop.app/) app
Chapters
0:00 Intro
0:59 Anthony's journey at Shopify
3:44 Differences between staff and senior designer
5:11 How to broaden your "T" as a designer
5:49 Mentorship through Figma office hours
12:04 Anthony's technical journey at Shopify
15:30 Value of shipping to production
19:12 The impact of AI on Anthony's coding journey
22:42 Building strategic relationships at Shopify
25:35 Making time for vision casting
27:16 Crafting an effective proposal
29:42 How to effectively circulate your ideas
32:11 Getting out of execution mode
33:56 How Anthony untangles complexity
35:48 The importance of getting feedback on your work
38:33 The skill of sharing async updates
42:40 Anthony's current side project
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪







![From Uber to Apple to new design founder
If I told you someone had a background as a senior designer at companies like Uber, Dropbox, Apple, and Patreon then youd be pretty impressed, right?
Same.
But Adam Noffsinger (https://x.com/ANoffsinger) walked away from all of that to start Alma] https://www.alma.food/) (which you might remember from the Smith+Diction episode (https://youtu.be/Jhxx6yK2J08?feature=shared&t=2131)).
So this episode is a deep dive into what it *really* looks like to go 0→1 as a design founder.
Adam even walks us through his Figma file for Alma (https://www.alma.food/) so if you’re interesting in startups or designing something from nothing, then I think you’ll really enjoy this conversation 👇
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪 From Uber to Apple to new design founder](https://i.ytimg.com/vi/ynkfRoFd8E8/mqdefault.jpg)


