Uploaded February 2025 | Updated September 2026, 2 weeks ago

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When comes to brand design, Mike and Cara from Smith & Diction (smith-diction.com/) are pretty much top of the game (you might recognize them as the ones who did the brand identity for Perplexity).  

During our interview, it didn't take me long to realize that these two have more hacks and mental models for creativity than just about anyone I’ve met.

Watch the full episode with Smith & Diction here: dive.club/deep-dives/smith-diction

So here are a few of my favorites 👇

Dive is where the best designers never stop learning 🤿

🌐 dive.club
🐦 twitter.com/joindiveclub

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