Uploaded July 2025 | Updated September 2026, 1 week ago
With more than a million monthly active users and a billion organic views on TikTok, Wooster Games’ / Spatial’s top-seller ‘Animal Company’ is making serious waves in VR. Thanks to its viral design playbook, the team has cultivated an explosive player community and successfully captivated younger audiences—all with a zero-dollar marketing budget.
Read the full success story for more tips, insights and strategies: bit.ly/4f1ccLV
Try out Animal Company on the Meta Horizon Store: bit.ly/4f0lWGv
00:00 Intro
00:38 The origins of Animal Company
01:41 Viral design framework
02:12 Building a stage for content creation
02:50 Building a player community
03:25 Engaging with players
03:49 Monetization
With more than a million monthly active users and a billion organic views on TikTok, Wooster Games’ / Spatial’s top-seller ‘Animal Company’ is making serious waves in VR. Thanks to its viral design playbook, the team has cultivated an explosive player community and successfully captivated younger audiences—all with a zero-dollar marketing budget.
Read the full success story for more tips, insights and strategies: bit.ly/4f1ccLV
Try out Animal Company on the Meta Horizon Store: bit.ly/4f0lWGv
00:00 Intro
00:38 The origins of Animal Company
01:41 Viral design framework
02:12 Building a stage for content creation
02:50 Building a player community
03:25 Engaging with players
03:49 Monetization
![[ASL] Getting Started with Spatial SDK](https://i.ytimg.com/vi/yAYv5H1HHx8/mqdefault.jpg "[ASL] Getting Started with Spatial SDK
Join Michael Borke, Partner Engineer, AR/MR, Meta, and Aidan Tran, Software Engineer, Meta, to learn about Meta Spatial SDK. Combine the rich ecosystem of Android development and the unique capabilities of Meta Horizon. Use the mobile development languages, tools and libraries you’re already familiar with to create completely new immersive apps, or take your existing mobile app and extend it by adding spatial features.")
