Uploaded December 2025 | Updated September 2026, 1 week ago
Launching an app on the Meta Horizon Store has become multi-faceted; it doesn’t just start on the day of publish. What you do prior to shipping your app on the Meta Horizon Store is more important than ever. It demands a strategic launch that’ll help you stand out. A strong pre-launch makes titles easily discoverable before Day 0 and helps sustain momentum afterward. When discoverability is treated as an afterthought, developers tend to face an uphill battle for visibility post-launch. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release. This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch: bit.ly/4ad6NBm
*Playtesting: Gather Early Feedback While You’re Still Building*
Playtesting gives you a private space to gather feedback from real users. It’s your chance to validate gameplay, comfort, and performance early so you can refine with confidence. This will be a small, closed test – more like micro-beta - that will give you a read on user preferences, validate core mechanics, and surface issues that only show up in the wild.
You can check out more of our helpful resources for the Trusted Developer Essentials Program here: bit.ly/3YmNDBH
Launching an app on the Meta Horizon Store has become multi-faceted; it doesn’t just start on the day of publish. What you do prior to shipping your app on the Meta Horizon Store is more important than ever. It demands a strategic launch that’ll help you stand out. A strong pre-launch makes titles easily discoverable before Day 0 and helps sustain momentum afterward. When discoverability is treated as an afterthought, developers tend to face an uphill battle for visibility post-launch. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release. This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch: bit.ly/4ad6NBm
*Playtesting: Gather Early Feedback While You’re Still Building*
Playtesting gives you a private space to gather feedback from real users. It’s your chance to validate gameplay, comfort, and performance early so you can refine with confidence. This will be a small, closed test – more like micro-beta - that will give you a read on user preferences, validate core mechanics, and surface issues that only show up in the wild.
You can check out more of our helpful resources for the Trusted Developer Essentials Program here: bit.ly/3YmNDBH
