Uploaded March 2026 | Updated September 2026, 3 days ago
NEXT.io sits down with Andrew Cochrane, Chief Commercial Officer at Soft2Bet, to explore the next phase of US regulated growth.
As Soft2Bet continues its North American growth, Andrew shares how the company is approaching the US differently: less gold rush, more enterprise execution.
This episode unpacks why regulation should be seen as an opportunity, how gamification is evolving from gimmick to retention engine, and what it really takes to build elite commercial teams capable of closing complex, multi-year deals.
With Soft2Bet returning as a key partner of NEXT NYC Summit this March, the discussion also explores why senior-level strategic conversations matter more than ever in today’s market.
⏰ Timestamps:
00:00 – Intro
00:18 – Andrew Cochrane joins Soft2Bet
01:35 – Why Soft2Bet is focusing on the North American market
02:45 – Soft2Bet x NEXT NYC 3 years of collaboration
04:20 – The next phase of regulated market growth
05:35 – From land grab to enterprise phase
06:25 – Building elite commercial teams
09:40 – Complex B2B sales cycles explained
12:12 – Winning government and lottery contracts
15:25 – The global market: where is the next opportunity?
18:20 – Regulation: obstacle or advantage?
21:50 – Retention vs acquisition in regulated markets
24:10 – Gamification as a long-term strategy
26:35 – Measuring ROI from conferences
29:15 – The future of B2B consolidation
32:30 – What’s next for Soft2Bet
📍 NEXT NYC Summit | March 10–11
Soft2Bet joins 1,500 senior leaders in New York for two days of high-level strategy and industry-defining conversations.
👤 Featuring: Andrew Cochrane, Chief Commercial Officer at Soft2Bet
🔗 Learn more: Soft2Bet, soft2bet.com
NEXT.io sits down with Andrew Cochrane, Chief Commercial Officer at Soft2Bet, to explore the next phase of US regulated growth.
As Soft2Bet continues its North American growth, Andrew shares how the company is approaching the US differently: less gold rush, more enterprise execution.
This episode unpacks why regulation should be seen as an opportunity, how gamification is evolving from gimmick to retention engine, and what it really takes to build elite commercial teams capable of closing complex, multi-year deals.
With Soft2Bet returning as a key partner of NEXT NYC Summit this March, the discussion also explores why senior-level strategic conversations matter more than ever in today’s market.
⏰ Timestamps:
00:00 – Intro
00:18 – Andrew Cochrane joins Soft2Bet
01:35 – Why Soft2Bet is focusing on the North American market
02:45 – Soft2Bet x NEXT NYC 3 years of collaboration
04:20 – The next phase of regulated market growth
05:35 – From land grab to enterprise phase
06:25 – Building elite commercial teams
09:40 – Complex B2B sales cycles explained
12:12 – Winning government and lottery contracts
15:25 – The global market: where is the next opportunity?
18:20 – Regulation: obstacle or advantage?
21:50 – Retention vs acquisition in regulated markets
24:10 – Gamification as a long-term strategy
26:35 – Measuring ROI from conferences
29:15 – The future of B2B consolidation
32:30 – What’s next for Soft2Bet
📍 NEXT NYC Summit | March 10–11
Soft2Bet joins 1,500 senior leaders in New York for two days of high-level strategy and industry-defining conversations.
👤 Featuring: Andrew Cochrane, Chief Commercial Officer at Soft2Bet
🔗 Learn more: Soft2Bet, soft2bet.com
