Uploaded March 2026 | Updated September 2026, 6 days ago
The product worked. The pitch was flawless. And it still didn't get adopted. At Health Toronto, Anne Forsyth (Director of Clinical Applications & Decision Support, Women's College Hospital) pulls back the curtain on three real cases where solid technology stalled inside the hospital system - and why that's almost never the product's fault. From union triggers to procurement mazes, missing EMR integrations to data sovereignty fears, she breaks down exactly what hospital insiders are evaluating when you walk through the door, and what founders need to understand before their next pitch.
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The product worked. The pitch was flawless. And it still didn't get adopted. At Health Toronto, Anne Forsyth (Director of Clinical Applications & Decision Support, Women's College Hospital) pulls back the curtain on three real cases where solid technology stalled inside the hospital system - and why that's almost never the product's fault. From union triggers to procurement mazes, missing EMR integrations to data sovereignty fears, she breaks down exactly what hospital insiders are evaluating when you walk through the door, and what founders need to understand before their next pitch.
🔔💬▶️ Watch the talk, leave a comment and subscribe.
📅✨ Events Calendar: techto.org/events Watch more talks: youtube.com/c/TechTorontoOrg
Upcoming events: techto.org/events
Events calendar: luma.com/TechTO-Events
Newsletter — The read on Canadian tech: blog.techto.org
Membership: techto.org/memberships
