Uploaded September 2023 | Updated September 2026, 1 week ago
Differentiation is everything in business. Many companies are drowning in a “sea of sameness” where they look the same, act the same and offer the same types of products and services. There is a famous quote, “Different is better than better.” You have to start by having an intimate understanding of your competition and how and what they are doing. It’s the first step in knowing how to differentiate your brand so you can own more of the market.
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
Differentiation is everything in business. Many companies are drowning in a “sea of sameness” where they look the same, act the same and offer the same types of products and services. There is a famous quote, “Different is better than better.” You have to start by having an intimate understanding of your competition and how and what they are doing. It’s the first step in knowing how to differentiate your brand so you can own more of the market.
_______________________
SUPPORT MY WORK ON YOUTUBE!
philipvandusen.com/support
WEBSITE:
philipvandusen.com
BRAND•MUSE NEWSLETTER:
philipvandusen.com/muse
BRAND DESIGN MASTERS Facebook Group
facebook.com/groups/branddesignmasters
BRAND DESIGN MASTERS Podcast
podcast.branddesignmasters.com/subscribe
BRAND STRATEGY 101 COURSE
philipvandusen.com/bs101
BONFIRE: The Mastermind Community
philipvandusen.com/bonfire
CREATIVE PROFESSIONAL COACHING
philipvandusen.com/oneonone
BRAND CONSULTING
philipvandusen.com/brand-consulting
TWITTER:
twitter.com/philipvandusen
INSTAGRAM:
instagram.com/philipvandusen
LINKEDIN:
linkedin.com/in/philipvandusen
YOUTUBE:
youtube.com/c/philipvandusen
____________________________________________________
BEST ADOBE CC TRAINING VIDEO COURSES
Bring Your Own Laptop with Daniel Scott
byol.me/philip
GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
tubebuddy.com/philipvandusen
____________________________________________________
This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
![Your Job Doesnt Care About You - Career Advice for Graphic Designers [Rant]](https://i.ytimg.com/vi/wu7aC8DJpHk/mqdefault.jpg "Your Job Doesnt Care About You - Career Advice for Graphic Designers [Rant]
Heres some career advice for you graphic designers out there. The creative industry is tough out there right now. Recently, Ive seen some close friends, colleagues, and members of our community get laid off, even after dedicating decades to their companies.
Its frustrating, and I felt compelled to share some unfiltered truths about the reality of working in the design industry.
In this video, I share - or rant about :-) - nine key pieces of advice, covering topics like why you are your own best advocate, why HR isn’t your friend, the importance of networking, and how to maintain a mindset of constant learning. Well also dive into the ageism prevalent in our industry, the significance of showcasing your work, and much more.
So, buckle up for some hard truths and essential advice to help you navigate your career in graphic design!
#graphicdesign #careeradvice #personalbranding
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BRAND STRATEGY 101 COURSE
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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.")
